Procter & Gamble Co.’s Secret deodorant brand has launched Rihanna’s Secret Body Spray Tour, a nine-city concert series, her first headline tour since releasing a hit single in the summer.
The concerts were free, but P&G was distributing hundreds of VIP stage-front tickets in each city via promos with local radio stations and online networking site MySpace.com.
In her first stop Oct. 26 at a shopping mall in Newport, Ky., Rihanna drew about 200 VIPs and easily three times as many other attendees, on what was otherwise a light-traffic weeknight. Secret distributed body-spray samples and entries for a trip to Barbados.
- My Name Is Rihanna (Mixtape: This Is Rihanna)
- If It’s Lovin ‘That You Want
- You Do not Love Me (No No No)
- The Last Time
- Let Me
- Pon De Replay
October 26, 2005 – Cincinnati
October 27, 2005 – Chicago
October 31, 2005 – Salt Lake City
November 2, 2005 – Washington DC
November 4, 2005 – Portland
November 5, 2005 – Seattle
November 10, 2005 – Dallas
November 11, 2005 – Phoenix
December 07, 2005 – Atlanta