Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
Is personal style an art? In the case of Rihanna, she who has redefined what modern pop Icon–dom looks like, the answer is a resounding yes. And as her candid shoot in the December issue of ELLE reveals, her ongoing project is one in a constant, glorious state of flux—peeling back creative layers and pushing boundaries (both her own and ours).
Here’s music’s most massive star as we’ve never seen her before—all dressed up in fall couture, but boldly stripped down. Introducing the real Rihanna: strong, uncompromising, and radically beautiful.
ELLE: What’s the craziest thing you’ve ever done?
RIHANNA: That’s still a secret.
What do people misunderstand about you?
Finally, Navy! After almost 6 months, Rihanna finally decided to return to Instagram. This Sunday (November 2), she shared over 10 photos on her account. If you’re still not among her 12 million followers, make sure to follow @badgalriri now!
Rogue Man, Rihanna’s first male fragrance, is currently available exclusively at Macy’s in two options:
Rihanna Rogue Man Eau de Toilette, 3.4 oz
Purchase it here.
Rihanna Rogue Man Gift Set
This 3 piece gift set includes 3.4 oz Eau de Toilette Spray, 3 oz After Shave Balm and 3 oz Shower Gel.
Purchase it here.
Rogue Man is an inherently masculine fragrance and ultra sexy. An irresistible contrast between citrus, herbs and spicy black pepper that creates a clean opening impression to draw you in. Throughout the seductive tension continuous, as soft velvet florals blend with the strength of cedarwood that lingers on your skin.
Stay tuned for more info.
Pop icon Rihanna brings a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature. Also available, the modern red hues of Rihanna’s original VIVA GLAM collection. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS.
Visit maccosmetics.com now, gift your friends and let everybody know!
The lipstick and lipglass are currently available in North America and will be released globally later this month.
Rihanna is the cover girl of the September issue of W Magazine, which describres her as “the world’s wildest style icon”. Check out the pictures taken by Mert and Marcus by clicking the thumbnails below or here. Expect more photos & details soon, so stay tuned!
It’s almost time, guys! Rihanna just revealed on Twitter that Rogue Man is coming this September:
#ROGUEMAN is COMING this September!!!!
FINALLY!!! #ROGUE for MEN is here September!!! I’ve waited years for this moment!! :’)
Rihanna released Rogue, her fourth fragrance, in September 2013. Her other fragrances, including Reb’l Fleur, Rebelle and Nude, are all available at perfumesbyrihanna.com.
Rihanna is gracing the cover of the next issue of Harper’s Bazaar Arabia. RiRi just tweeted the cover and wrote:
#HarpersBazaar #ARABIA #Cover @BazaarArabia shot by my new fave photographer, Ruven
The magazine is described as the Middle East’s highest selling luxury fashion magazine.
Click the thumbnails above to see the pictures and check back later for more.