The BELIEVE Foundation

In 2006 Rihanna founded The BELIEVE Foundation*, inspiring and protecting children in need all over the world. Rihanna recognized that the only way to secure the future of our world is to ensure the health and well-being of our future leaders. BELIEVE gives children a chance to not only survive, but thrive in a world where many will never receive the medical attention, school supplies, toys and clothes that they deserve.

The foundation is committed to creating change in the lives of our youth by providing educational, financial, social and medical support when and wherever it is needed. Rihanna and the Believe Foundation are committed to helping our children succeed by granting them the tools they need to believe.

“When I was young and I would watch television and I would see all the children suffering, I always said when I grow up I want to help. Not long after I was in the position where I could help. I started to visit all these children’s hospitals and I have a soft spot for kids. I just want to help and make sure they are happy. They can come to a Rihanna concert or have toys or gifts at Christmas.”


  • Raise awareness of the impact of blood cancers such as leukemia
  • Aid the 10,000 people in need of a bone marrow transplant each year
  • Help the 70% of patients who rely on strangers for a 2nd chance
  • Recruit and register nearly 4,000 new bone marrow donors

More information about The Believe Foundation at Donate online or make checks payable to: The Believe Foundation and mailed to:
The Believe Foundation
c/o Berdon LLP
360 Madison Avenue,
9th Floor
New York, NY 10017