April 29
puma

foreverfasterpuma

PUMA finally revealed the first promotional image from their upcoming campaign with Rihanna. They wrote on Twitter:

An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by Rihanna. #ForeverFaster

Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.  Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

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“BBHMM” and “AO” posters spread around the world; your picture could show on Rihanna’s Facebook

#BBHMM and #AO are taking over! See these ads in your city? Post a selfie when you see these in your city with #BBHMMNYC, #BBHMMMelbourne #BBHMMLondon, #AORio, #AOWarsaw etc to […]

Rihanna is back in Los Angeles
Rihanna is back in Los Angeles

Rihanna is back in Los Angeles after spending 11 days in Hawaii. On Monday (April 28), she was photographed at LAX Airport, click here to see more pictures.

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RIHminder: Enter the #BBHMMStrollOff

Enter the #BBHMMStrollOff using Rihanna’s “Bitch Better Have My Money” with your school’s Greek Organization for a chance at a special prize. More details below: Check out a couple great […]

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Rihanna goes zip-lining in Hawaii

Rihanna and her friends went zip-lining in Hawaii on Sunday (April 26). As usual, Ri’s Snapchat is being updated with funny videos, so make sure to follow “Rihanna” now. And […]

On the beach in Hawaii
On the beach in Hawaii

RiRi keeps enjoying the Hawaiian beaches and on Saturday (April 25) she looked super beautiful as always. Click here for paparazzi photos and check out the photos & videos her […]

Rihanna goes sea fishing in Hawaii
Rihanna goes sea fishing in Hawaii

RiRi is still in Hawaii after her friend’s wedding. On Friday (April 24), she had some fun sea fishing. Check out the photos she posted on Instagram after the jump, […]

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Rihanna to Wrap Up ‘Saturday Night Live’ Season

Saturday Night Live has announced hosts and musical guests for the final three episodes of the season. The May 16 season finale will be hosted by Louis C.K., with musical […]

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Enter the #BBHMMStrollOff

Enter the #BBHMMStrollOff using Rihanna’s “Bitch Better Have My Money” with your school’s Greek Organization for a chance at a special prize. More details below:

Rihanna at Jen’s wedding in Hawaii
Rihanna at Jen’s wedding in Hawaii

Princess RiRi and close friends spent the last few days in Honolulu, Hawaii. On Monday (April 20), she looked gorgeous as a bridesmaid at her friend Jennifer Rosales wedding. Check […]

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CARLYNE CERF DE DUDZEELE TALKS STYLING RIHANNA

Super stylist Carlyne Cerf de Dudzeele has shot many an explosive cover for V Magazine, Nicole Kidman, Winona Ryder, Miley Cyrus, and Selena Gomez among them. She always manages to […]

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Rihanna reveals R8 details in V Magazine (Interview + Pics)

In case you missed it, Rihanna covers the V Magazine Summer issue and in the mag she’s revealing… some details about her brand new album! Pre-order the issue here. “The […]




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