September 14

Rihanna has long been a gamechanger in the creative world – as a singer, a songwriter, an actress, a fashion designer, you name it. Rihanna’s first introduction as PUMA Women’s Creative Director, the PUMA Creeper remixes the iconic PUMA Suede with a little bit punk and a little bit rebel. Inspired by the NYC punk rock style, the PUMA Creeper – the first style of her PUMA by Rihanna Collection and FENTY label – ups the ante, refreshing the Suede with a platform “creeper” sole.

“I am so excited to finally introduce the PUMA Creeper to the world. Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.”

Pre-sale available here at and from September 15 to 17, at an exclusive pop-up boutique at 312 Bowery Street, between East First and Bleecker Streets, in Soho.

Full + men’s collection will be available in 2 weeks.

UPDATE: Sold out online in 3 hours! That was fast. The Creeper launches globally on September 25.


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Via While she’s been taking New York Fashion Week by storm, it’s Rihanna’s off-duty style that has been making us swoon all summer long. Whether in Vêtements or Ellery, […]

Rihanna out and about in NYC
Rihanna out and about in NYC

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Stance surprises Rihanna Navy with #RihannaXStance collection
Stance surprises Rihanna Navy with #RihannaXStance collection

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Rihanna hosts Block Party in NYC (Updated)

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As announced earlier, today Stance released Rihanna’s first seasonal sock collection and unveiled the campaign Rihanna directed for her fall 2015 styles as the brand’s Contributing Creative Director. Stance also […]

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Gwen Stefani and Blake Shelton talk Rihanna

Rihanna’s The Voice buddies have some kind words to say about her. Ri is will be a Key Advisor on Season 9, which returns on September 21. That basically means […]


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