September 14
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Rihanna has long been a gamechanger in the creative world – as a singer, a songwriter, an actress, a fashion designer, you name it. Rihanna’s first introduction as PUMA Women’s Creative Director, the PUMA Creeper remixes the iconic PUMA Suede with a little bit punk and a little bit rebel. Inspired by the NYC punk rock style, the PUMA Creeper – the first style of her PUMA by Rihanna Collection and FENTY label – ups the ante, refreshing the Suede with a platform “creeper” sole.

“I am so excited to finally introduce the PUMA Creeper to the world. Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that.”

Pre-sale available here at PUMA.com and from September 15 to 17, at an exclusive pop-up boutique at 312 Bowery Street, between East First and Bleecker Streets, in Soho.

Full + men’s collection will be available in 2 weeks.

UPDATE: Sold out online in 3 hours! That was fast. The Creeper launches globally on September 25.

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