The director who shot Rihanna’s S&M video has defended the footage, insisting it was her intention to provoke a reaction with suggestive imagery.
Melina Matsoukas isn’t surprised the clip, which sees Rihanna tied up, sucking on a banana, and whipping men, has stirred up controversy around the world – because it was her aim to shock viewers.
Matsoukas tells MTV.com, “When I go out to make something, I kind of go out with the intention to get it banned – [well] not to get it banned, I always want my stuff played – but to make something provocative. So when you do something that’s provocative, that’s usually a repercussion. It’s gonna be talked about or banned or slandered in some way. But it’s making an effect and people are having a dialogue about it, so, to me, that’s successful. I think that the imagery follows suit with what the song is. I wouldn’t play down the imagery for a song that’s so strong. It makes sense to develop it further and really take it there. So if they don’t want to play it, [fans] can watch it somewhere else. I mean, the song is called ‘S&M’!”
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