Rihanna says her River Island collection is for sassy girls who express themselves through fashion.

Looking beautiful, Rihanna waved to fans while leaving her hotel in London earlier today (February 17).

Showing at London Fashion Week was not something that Rihanna nor her River Island co-designer, Adam Selman, took lightly. On Saturday night, she unveiled her debut collection for the high street brand.

“Obviously, it is a huge honour to be able to show at LFW alongside some of the fashion greats,” Selman told Vogue. “London has such amazing support for original ideas and concepts, especially in art and fashion. Since the show didn’t start out meaning to be a full fashion show, I’ve tried not to stress myself any more than I have. I’ve been trying to take it all in stride and enjoy the whole process instead of getting lost in it.”

Selman – who works with the singer on her tour costumes, including her 2012 Victoria’s Secret outfit – has been developing the collection since June last year. He maintains that, unlike many celebrity-fashion collaborations, Rihanna has been “heavily involved” in designing the line. The pair emailed and called each other frequently in the early stages of the project and the star has been present for all recent fittings.

“This collection is very based upon Ri’s style and her mood – so it’s evolved a lot,” said Selman. “There were things that she couldn’t find in the shops – for example simple, black, beautiful dresses, so she created her own. She was really interested in how things sit on the models and how they’re cut. This all comes from her – it’s very personal. She’s at the top of her game right now in terms of her career and in herself. She’s in a really good place.”

Selman describes the collection as “urban-inspired, unfussy with a hint of uptown” and is targeted at “cool hip girls who aren’t super thin”. He admitted that the pair did have a few differences when working together – something he believes improved the overall results.

“There were times when I said to her, ‘Ri you’ve got trust me on this.’ Then she’d put her foot down and I’d have to let it go,” he said. “Other times, she’d go with me. You can’t always change or read someone’s mind. A little tension is good though. We made a good team – there was never any shouting or screaming.”

Selman and Rihanna will soon start work on their next collection for River Island – this time for autumn/winter 2013-14.

“I’m looking forward to getting into it fully,” he said. “This is just the beginning of Rihanna’s design career.”

That was a big night for Rihanna! Yesterday she presented for the very first time her “Rihanna For River Island” collection! After the show during London Fashion Week the singer/fashion designer celebrated at The Box nightclub.

It’s less than an hour until Rihanna For River Island London Fashion Week Show begins. You can watch it live on Ri’s Facebook. Follow us also on Twitter for a complete coverage!

• Rihanna has arrived to the building! Watch a short clip.
• The show will start at 9pm London time.
• The show has finished! Rihanna came out along with Adam Selman at the end of the show.

• You can watch the complete show again below:

How did you like the collection? Share your thoughts in the comments

RiRi was all smiles while greeting Rihanna Navy members outside her London hotel today (February 16).

She’s in London to launch her River Island collection at London Fashion Week, which you can watch today at 8:30pm GMT, 3:30pm EST on facebook.com/riverisland and facebook.com/rihanna.

RiRi was photographed at Los Angeles’ LAX Airport earlier today (January 15). She’s on her way to London to launch her River Island collection at London Fashion Week, which you can watch tomorrow (February 16) at 8:30GMT on facebook.com/riverisland and facebook.com/rihanna.

Via ELLEUK.com: Rihanna is one of the biggest stars in the world right now – and she’s also ELLE’s April cover star. All eyes are on the global megastar as she takes on the fashion world with her first collection for River Island, which will be unveiled at London Fashion Week tomorrow.

ELLE will have exclusive access backstage, so stay tuned to ELLEUK.COM for the first look at the 120-piece collection, plus all the catwalk pics and, of course, the front row review.

We’ll also be releasing exclusive videos and more details about our cover shoot in the run-up to 6 March, when our April issue hits newsstands.

RiRi was spotted at Power 106′s Valentine’s Crush concert and at a nightclub in Los Angeles last night (February 14).

“Stay” debuts at #57 on the Billboard Hot 100 this week; “Pour It Up” jumps from #37 to #34 in its 6th week; “Loveeeeee Song” jumps from #100 to #88 in its 2nd week.

After the Grammys performance, “Stay” saw a huge 289% gain in sales — debuting at No. 25 on the Digital Songs chart with 67,000.

In the UK, “Stay”, which is No. 8 this wek, has spent 9 weeks on the Official Singles Chart, 8 of those in the Top 10.

“Stay” is now No. 1 on iTunes 11 countries and Top 10 in over 30 others!

Buy “Stay” and “Pour It Up” on iTunes!