Rihanna apparently always knew she’d move into the men’s fragrance market. She launched her first perfume for women, Reb’l Fleur, in 2011 and went on to release three others with licensee Parlux Fragrances Inc.
Now she is set to launch a product for males called Rogue Man by Rihanna. The scent will be released in September and Donald Loftus, president of Parlux, has revealed it has always been on the musician’s mind.
“The whole men’s category for us is trending very well,” he told WWD. “[Creating a men’s scent] has been something Rihanna has wanted to do since the beginning.”
Perfumer Frank Voelkl of Swiss perfume and flavour business Firmenich helped create the scent, described as an oriental woody perfume. Notes included are jasmine, vanilla orchid, black pepper and rosemary to create a musky finish.
Donald is confident Rihanna’s creation will do well in the perfume market.
“Of the current pop icons, Rihanna has had some really long-term success [in fragrance],” he added. “That success has translated across the ocean. So her international following is huge, and that’s not always the case with celebrities.”
Rihanna was spotted dressed all classy last night when she was seen heading to a hotel in NYC. Check out more pictures here.
Yesterday RiRi shared some adorable photos with her little niece Majesty. Check out her Twitter!
- Eminem & Rihanna’s The Monster Tour returns this Saturday in East Rutherford, NJ. You’re still able to get tickets here. And make sure to check Rihanna’s Facebook for professional photos from the shows.
- Video of the week! Watch this mom surprising her daughter with Rihanna tickets.
Rihanna was spotted yesterday (August 12) in Los Angeles grabbing lunch with her pal/creative director Ciarra. RiRi took some time to take photos with fans who noticed the singer. Check more pictures here and on our Instagram.
Get an exclusive look at the world’s wildest style icon on the set of W Magazine’s September 2014 cover shoot. Make sure to check our previous posts for more.
Rihanna is posing with legendary models Naomi Campbell and Iman in the latest issue of W Magazine, with RiRi on the cover. The three of them are all wearing Balmain and posing with the brand’s creative director Olivier Rousteing as well. Click the thumbnails below or here for photos. Epic!
“The face, the body, the confidence—the magnetism that she has is just ridiculous,” says makeup artist Kabuki of W’s September 2014 cover star, Rihanna. “That can’t be learned.”
Rihanna was spotted outside Giorgio Baldi last night (August 10) wearing a silk dress and a cute pony tail. Check out more pictures here.
Rihanna is the cover girl of the September issue of W Magazine, which describres her as “the world’s wildest style icon”. Check out the pictures taken by Mert and Marcus by clicking the thumbnails below or here. Expect more photos & details soon, so stay tuned!