Rihanna is stepping into the socks business with Stance.
Named contributing creative director as part of a three-year deal, the pop singer is designing socks and leading campaigns for the San Clemente, Calif.-based company. She’s also becoming one of Stance’s brand ambassadors, joining celebrities like artist Langley Fox Hemingway and former NBA All-Star Allen Iverson as the so-called “Punks and Poets.”
While her first full collection for Stance won’t hit stores until fall, Rihanna is releasing two styles that she designed on the company’s Web site today. Numbered like a limited edition from one to 1,500, the crew socks come in men’s and women’s sizing at a retail price of $30. There are 1,000 of the over-the-knee style, which sells for $26. Both made of combed cotton, the designs feature sublimated prints in red, white and black of newsprint typography and vintage movie art. Rihanna put a personal stamp on the product by emblazoning the phrase “Bad Gal” all over the designs, which hints to her Instagram account with 22.5 million followers. She also printed her surname Fenty in a Gothic typeface on the back of the crew socks. The singer snapped up the first in the series of crew socks.
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