Ursula Stephen talks about Rihanna's AMAs Doobie Hairstyle
The 2013 American Music Awards aired Sunday night, and days later, we’re still talking about Rihanna’s groundbreaking hairstyle. The first-ever IDOL award winner took the stage in a doobie wrap, a culturally-specific style typically reserved for the bedroom and the salon. Wrapping the hair is a protective technique used by African American and Latina women to preserve straight hairstyles. Interchangeably called a “doobie” or “wrap” depending on the region, the style is created by brushing the hair in one direction around the circumference of the head and securing with bobby pins. As a rule, most women never wear their doobie wrap beyond the threshold of their house or salon. But Rihanna’s never paid attention to rules.
ELLE.com spoke with Rihanna’s longtime hair guru and Motions celebrity hairstylist, Ursula Stephen, to get the lowdown on the inspiration behind RiRi’s wrap on the red carpet and to see if she thinks the style will become a bona fide trend.
Whose idea was it for Rihanna to wear a doobie wrap?
It was actually Rihanna’s idea. She had her mind made up! Honestly, I was a little hesitant but I knew she could pull it off, so I was all for it.
Did you anticipate the overwhelming reaction?
I knew it would get a reaction but I wasn’t sure if it would be positive or negative. A doobie on the red carpet has never been done before so I knew it could have gone either way.
Do you foresee the wrap, worn outside the home/salon, becoming a universal trend?
Sure. I mean, it’s already been done. I see girls on the street rocking them all the time shopping, eating, etc. It’s just never been seen in a formal setting.
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