“We Ride” was shot in Miami as well as Florida Keys and was directed by Anthony Mandler. The video features Rihanna “chilling with her girls.” On September 18, 2006, the video premiered on MuchMusic in Canada. The video premiered on Total Request Live on September 20, 2006. The video debuted on Total Request Live at #9 on September 25, 2006. It also has topped the BET’s 106 & Park countdown.