“S.O.S.” spawned two music videos. One promotional video was done for Nike, featuring a dance contest in a gym. The official version was shot for music and music-related television stations and premiered on MTV’s Total Request Live and MuchMusic’s MuchOnDemand on March 23, 2006. The video reached number one on Total Request Live for the first time on April 14, 2006 and stayed on the countdown for twenty days.
In this clip, directed by Chris Applebaum, Rihanna wears a bikini and the video has her telling a guy she’s going to call for help due to the desperate feelings caused by their relationship. She also uses a Nokia 3250 cellular phone, and she apparently seems to be listening to “Pon De Replay,” and “Tainted Love,” the song sampled in “SOS”, as Soft Cell’s album cover can be seen on the display.
VIDEO CAPTURES (OFFICIAL VERSION):
VIDEO CAPTURES (NIKE VERSION):