The video for “Pon de Replay” was directed by music video director Little X in Canada and released in July 2005.
The video begins with Rihanna and two her friends arriving at a club where everybody is bored and not dancing because of the low music. She steps up on a platform, wearing a silver belly top with baggy jeans, and begins singing and dancing the song, causing the DJ, played by DJ Cipha Sounds, to turn the music up and everybody to start dancing. Scenes of people dancing in the club are inter cut with images being juxtaposed of Rihanna singing leaning against the wall wearing a light blue short dress. Rihanna is also featured belly dancing and an additional cameo appearance from Kardinal Offishall. The video ends with people in the club formed in a circle dancing in the middle.
The music video was also popular receiving much play from MTV and BET. It peaked at number two on MTV’s Total Request Live spending thirty-seven days on the countdown; it was not able to retire due to the early introduction of the music video for her second single, “If It’s Lovin’ That You Want”. The video reached number four on BET’s 106 & Park and remained on the countdown for over twenty days.