The video for “Disturbia” was filmed on June 29, 2008 and was co-directed by Anthony Mandler, along with Rihanna herself. After 2007’s “Don’t Stop The Music”, it was the second video that Rihanna directed herself. The video was choreographed by Rihanna’s long time choreographer, Tina Landon, who is best known for her work with Janet Jackson. The “Disturbia” video was released exclusively on iTunes for a 48-hour period. It debuted on MTV’s TRL and BET’s 106 and Park and MuchOnDemand on July 24, 2008, and on VH1 on July 26. It debuted in the UK on August 1, but in the rest of Europe the video debuted on September 8, receiving immediately High Rotation on MTV. It peaked at #1 on TRL and MuchOnDemand.
The video begins in a surrealistic torture chamber where Rihanna is seen smoking and beside a piano. As the song starts Rihanna is seen encaged wearing lenses covering her eyes, which make her look as if her eyes have rolled into the back of her head. Scenes are interspersed with Rihanna sitting in a gas-chamber like room and wearing a feathered headdress. Later on she is seen tied to a chair struggling. At the bridge of the song she performs a Thriller-esque dance routine.