Rihanna returns as PUMA Creative Director for her second season. In her Spring Summer 17 collection, sexy is powerful, expressive, and opulent. She merges sport silhouettes with the romance and grandeur of 18th century France. Sneakers, track suits, and boxing robes are reimagined, exaggerated, and elevated with luxurious fabrics and unexpected trims: intricate lace, fine pleating, playful bows, PUMA Cats, and piercing zip pullers. The unisex styles feature a soft, neutral color palette juxtaposed with Rihanna’s irresistible “je ne sais quoi". For those who get their hands on it: may your boldest self reign.
This Thursday (March 9) four items are available for sale at PUMA.com and select stores:
- Lace up heel
- Zipped sneaker boots
- Bow sneakers
- Bow slide sandals
Find photos of the upcoming items from the Spring/Summer collection here.