• This year brought plenty of great shoe styles, but Rihanna’s Fenty Puma Creeper was the clear, absolute choice for Shoe of the Year. The sneaker had universal appeal to both men and women, and with the help of mega-star Rihanna’s celebrity platform, generated tremendous hype and strong global sales.
    For Puma, bringing Rihanna on board as women’s creative director was a similarly obvious choice.

    In 2014, Puma was in the process of a major rebranding. Olympic gold medal sprinter Usain Bolt was the most recognizable face of the Herzogenaurach, Germany- based, Kering-owned athletic company, and it became evident that Puma desperately needed a female face to embody its new sport-with-attitude direction.
    Cue the brainstorming sessions. “We had all these names, and none of them made any sense,” said Adam Petrick, Puma’s global director of brand and marketing. “When we expanded the circle to entertainment and fashion, it was so clear who it needed to be. Rihanna exactly matched the brand values.”
    As it turns out, it made a lot of sense on Rihanna’s side, too. The Grammy Award-winning singer, who is often lauded for her daring style, was interested in the opportunity to make a meaningful impact on the brand’s success. Rihanna and Puma announced their relationship in December 2014.
    By the time of the first drop of the Creeper — a spin on Puma’s Basket silhouette with a creeper-style midsole — in September 2015, there was so much built-up anticipation that the shoes sold out in three hours.

    The Creeper has continued to be a best-seller, and Rihanna’s partnership with Puma has expanded to include the release of a trainer, a faux-fur slide and two hot-ticket runway shows. For Puma, the collaboration has been a driving factor behind its rising sales recently. In the third quarter of 2016, footwear was its strongest category, with sales up 16.4 percent, thanks in large part to the Fenty line.
    The magnitude of the Creeper’s success is not lost on Rihanna.

    So what’s the recipe for this hit shoe? It’s equal parts wearability and Rihanna’s celebrity pull, said Petrick. “This is not a crazy product that’s hard to imagine yourself wearing,” said the executive, citing the color variety as a key part of the success. “And hey, it’s Rihanna. She’s brought an energy and excitement that would have been impossible for us as a brand to accomplish. She has an immense following, and when she asks her following to participate in something, they do.”
    And the global star did not merely slap her name on a shoe. Petrick recalled that at one of Puma’s early meetings with Rihanna in New York, she came armed with handouts expressing her ideas. “It was amazing, and now you see how everything she talked about at that time came through in the creative direction,” he said.
    As for retailers, the response has been overwhelmingly positive. “The launch of the Creeper is game-changing for women’s sneaker fashion,” said Natalie Ellis, VP and GM at Six:02, Foot Locker’s women’s banner. “We saw tremendous consumer excitement for the silhouette and Rihanna’s passion for fusing sport and style.”

    Petrick agreed: “It’s pretty clear we have something that everybody wants. You can see that shoe from a distance of 25 feet and you know what it is, but it is also easy to wear. That’s a killer combination. That’s what it takes to be a Shoe of the Year.”
    Via Footwear News
    Rihanna's "Needed Me" off her latest album ANTI has passed "We Found Love", becoming her track that spent the most weeks on the Billboard Hot 100: 42 (yep, that's over 10 months).
    "Needed Me"  peaked at No. 7 on the Hot 100. Its music video came out in April 2016 and has over 120 million views on YouTube.
    Rihanna performed the song during all ANTI World Tour shows and at the 2016 MTV Video Music Awards. Watch below.
     
    Although she didn't attend the 2016 American Music Awards, Rihanna was the most awarded female artist of the night. RiRi, who was nominated in 7 categories, took home:
    Favorite Female Artist - Soul/R&B Favorite Album - Soul/R&B (Anti) Favorite Song - Soul/R&B (Work) She wrote on Instagram:
    Congratulations, Rihanna!
    The music video for Rihanna’s self-directed “Bitch Better Have My Money” has just become her 28th VEVO Certified, meaning the video has reached over 100 million views!
    "Bitch Better Have My Money" is the first age restricted video to become VEVO Certified.
    Additionally, Rihanna’s channel has over 23,5 million subscribers since she joined in May 2009. She is also the artist with the most VEVO Certified videos. Watch them here.
    Follow @RihannaDaily on Twitter, Facebook, Instagram
     
    Full list: "Bitch Better Have My Money", "Kiss It Better", “Needed Me”, “Work”, “Te Amo”, “Disturbia”, “Hard”, “FourFiveSeconds”, “Rehab”, “Cheers”, “What Now”, “Pour It Up”, “Hate That I Love You”, “Take A Bow”, “What’s My Name”, “Where Have You Been”, “Rude Boy”, “Only Girl”, “Man Down”, “We Found Love”, “California King Bed”, “Unfaithful”, “Don’t Stop The Music”, “Diamonds”, “Stay”, “Russian Roulette”, “You Da One”, “Umbrella”.
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