Via USA Today: Rihanna gets why fans, or even curious bystanders, might think she's music's other resident wild child. You only need to check her Instagram to see ample photos of the singer in teeny bikinis, at various exotic locations, doing various very non-PC things.
But beyond all of that, behind the sleek hair and glitzy Lanvin scarf, Rihanna is actually also a very savvy businesswoman and a social media powerhouse, with millions of followers.
Music aside, she's been Mac Cosmetics' first-ever celebrity "creative partner," launching three sell-out collections with the brand. And now, she's the face of Viva Glam, fronting a bold lipstick and lipglass, with all proceeds going to the Mac AIDS Fund, which helps people living with the disease. According to John Demsey, chairman of the Mac AIDS Fund, Rihanna takes her role with the brand quite seriously. "She's 100 million percent involved. She conceptualized all the shades of her commercial collaborations. She conceptualized the shade of Viva Glam. She's a force of nature," he says.
She just released a single with Shakira called Can't Remember To Forget You, and she geeks out over the Colombian singer, whose post-baby body leaves Rihanna speechless. "Don't even talk about it. But you know what? It gives me hope," she says, giggling.
Rihanna didn't attend Sunday's Grammys because her categories were off-camera and she wasn't performing, so she chose to sit that one out. She's "playing" with more music, she says, and she's one of the voices of the DreamWorks animated film Home, along with Jennifer Lopez and Steve Martin. It's her first foray into voice work.
Chances are, if she does venture into Hollywood, she'll share that information on Instagram, which shows the enviably buff Rihanna smoking, swimming and frolicking on beaches, in oceans and with friends and family. She doesn't agonize over what she shares with the public and her more than 11 million followers.
Rihanna Navy, Good Morning America has revealed that RiRi will be on the show this Wednesday (January 29) in New York City.
Rihanna will be talking about her collaboration with MAC on their VIVA Glam Campaign.
Got a question for her? Tag it with #askRihannaGMA and she may answer you when she stops by Times Square!
Good Morning America airs on the ABC television network from 7 to 9a.m. in all U.S. time zones.
During the pre-telecast of this year's Grammy Awards, Rihanna won an award in the category Best Urban Contemporary Album for "Unapologetic". She tweeted and wrote on Instagram:
Rihanna and Mikky Ekko did not take home the award for Best Pop Duo/Group Performance for "Stay".
Unfortunately, RiRi did not show up at the awards show.
This is Rihanna's 8th Grammy:
Best Rap/Sung Collaboration (Umbrella)
Best Rap/Sung Collaboration (Run This Town)
Best Rap Song (Run This Town)
Best Dance Recording (Only Girl)
Best Rap/Sung Collaboration (All Of The Lights)
Best Rap Song (All Of The Lights)
Best Short Form Music Video (We Found Love)
Best Urban Contemporary Album (Unapologetic)
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