NIVEA Skincare and Rihanna announce the “Rihanna Live” sweepstakes, a nationwide opportunity for NIVEA Facebook Fans to win tickets to global music icon Rihanna’s upcoming North American LOUD Tour; sponsored by NIVEA.
As part of a multilayered partnership, Rihanna will serve as the official voice of the brand’s 100th Anniversary celebration campaign and lend herself to a plethora of activities surrounding NIVEA’s year-long global birthday celebration. Rihanna’s “California King Bed,” which made its worldwide video debut during NIVEA’s centennial celebration kick-off, will serve as the soundtrack to NIVEA commercials that began airing in the US on May 16th. In addition, NIVEA is an official sponsor of Rihanna’s North American and European LOUD Tour and will have a presence at each tour date through a variety of engaging activities and activations.
As of Monday, May 16th, NIVEA will offer a special “Rihanna Live” tab on Facebook. By clicking “Like,” Fans will have the chance to win tickets to one of 11 Rihanna concerts in their area. All entries will also be automatically entered to win the sweepstakes’ Grand Prize, a VIP trip to see Rihanna in concert in East Rutherford, New Jersey.
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