Following Rihanna‘s award winning social media marketing campaign last year, UNLOCKED, and as Forbes’ and Billboard’s #1 Social Media artist, she continues her digital media domination with #R7, launching on Monday, October 15th. #R7 is an interactive gaming experience where fans visit www.Rihanna7.com and explore this site to “RIHveal” exclusive content and prizes. Each week fans are assigned weekly trivia questions. When answered correctly, fans have a new mission to exclusive Rihanna announcements and “RIHwards,” bringing fans closer to her 7th album, UNAPOLOGETIC.
Worldwide superstar Rihanna – the “#1 Person On Facebook” with over 61.7 million Likes – has once again ignited record charts around the world with “Diamonds,” the fastest-rising single of her career to date, with first-week postings at #1 iTunes in 27 countries and Top 5 iTunes in 55 countries. Now, Rihanna announces the global release of her 7th studio album for Island Def Jam in just seven years: UNAPOLOGETIC arrives in stores worldwide on Monday, November 19th.
Check our photo gallery for the album cover in HQ.