Archives from category: "Music Videos"

americanoxygenvid
04/07
“American Oxygen” Directors Call Video An Exploration Of America’s History
Posted on Apr 4th, 2015 by
Categories: Music Videos

Via Revolt: When you think of the All-American prototype you might not necessarily think music megastar Rihanna, but after hearing her latest song “American Oxygen,” it will leave you in a quasi-time capsule of living the American dream.

“American Oxygen” is available now on TIDAL

An ode to patriotism, resulting in a sonically-tuned update to what could easily suffice as our national anthem, Rihanna’s visual is an equivalent to the tests our nation has faced over the past centuries. Linear to her eighth studio album’s backdrop of displaying a social and political consciousness through filters of an American rodeo theme, the singer incites a juxtaposition of patriotic imagery with archival footage of the United States’ most compelling and historical chain of events. From Martin Luther King’s funeral possession, Ferguson’s untimely marches, the 1968 Summer Olympics and Beatlemania, the noteworthy visuals fill the screen with standalone monumental moments.

Directorial team, Darren Craig, Jonathan Craven, and Jeff Nicholas spoke exclusively to REVOLT on conceptualizing the aesthetic aspect and allowing the essence of “American Oxygen” to unfold.

The video has an underlying message of political and social justice, was this a collaborative concept or simply an ode to the lyrics of the song?
Definitely collaborative. Rihanna really wanted to make people think with this one, and really wanted to make sure it wasn’t too focused on just the positive or just the negative. In the edit, it was all about finding the right balance of historical footage, positive and negative, that would work to juxtapose the two sides of American history. There’s glory in the struggle, there are ups and downs, and all of that is what makes America what it is. We wanted to find the right balance that pulled the viewer into different emotions and feelings about what they were watching.
We worked with Rihanna to show America from varying perspectives: along with including classic apple pie Americans, we also wanted to show those desperately trying to get here, the disenfranchised, the persecuted, those struggling against all odds to attain change, those who fought to make america what it is and the kids who hold America’s future in their hands.

Can you tell us about where the video was shot and the overall premise?
We shot most of the performance elements with Rih on a live runway, which apparently isn’t something that’s normally possible. Usually it’s out on a side road or taxiway, so it was pretty special to be able to build a massive American flag directly in the middle of a runway and shoot there. (Obviously they closed the runway to air traffic for our shoot so no one was in danger) We also shot over at the Pasadena City Hall, which is actually where they shot all the city hall exteriors for “Parks & Recreation.” So that was fun.
Really this video is an exploration of the rich fabric that makes up America’s history. There’s greatness and joy, but also pain and struggle. And all of that combined makes America what it is.

Rihanna’s visuals seem to be following an All-American theme, did she make mention of staying consistent with this idealism?
I mean, the song is called “American Oxygen.” The styling and themes for Rih’s performance was all about providing a fitting backdrop that would bridge together all of these amazing historical clips.

  • americanoxygenvid
    04/06
    “American Oxygen” video now available on Tidal
    Posted on Apr 4th, 2015 by
    Categories: Music Videos

    If you subscribed to TIDAL you have now the chance to watch the exclusive Rihanna video for her new song “American Oxygen”! Check out some previews on Instagram and make sure to sign up to TIDAL now to watch the complete video! How do you like it?

    rihannamerican

    americanoxygen

  • fourfiveseconds
    03/19
    “FourFiveSeconds” becomes Rihanna’s 21st VEVO Certified
    Posted on Mar 3th, 2015 by
    Categories: Music Videos

    The music video for “FourFiveSeconds” by Rihanna and Kanye West and Paul McCartney has just become Ri’s 21st VEVO Certified, meaning the video has reached over 100 million views!

    Purchase “FourFiveSeconds” on iTunes, Google Play

    FYI: Rihanna is the artist with the most VEVO Certified videos. Watch them here. Her VEVO channel has over 15 million subscribers and 6 billion views.

    Full list: “FourFiveSeconds”, “Rehab”, “Cheers”, “What Now”, “Pour It Up”, “Hate That I Love You”, “Take A Bow”, “What’s My Name”, “Where Have You Been”, “Rude Boy”, “Only Girl”, “Man Down”, “We Found Love”, “California King Bed”, “Unfaithful”, “Don’t Stop The Music”, “Diamonds”, “Stay”, “Russian Roulette”, “You Da One”, “Umbrella”.

    In other news, Rihanna was photographed heading to a gym in New York City on Wednesday. Pictures are available here.

  • fourfiveseconds
    02/03
    Watch: “FourFiveSeconds” music video
    Posted on Feb 2rd, 2015 by
    Categories: Music Videos

    It’s here, Navy!

    Watch below the “FourFiveSeconds” music video by Rihanna and Kanye West and Paul McCartney. This is the first and official video from Rihanna’s upcoming album.

    How do you like it?

    Purchase the song now on iTunes, RIHquest it on the radio and gift your friends.

    Directed by Inez and Vinoodh.

  • fourfiveseconds
    02/02
    “FourFiveSeconds” video sneak peeks (Updated)
    Posted on Feb 2nd, 2015 by
    Categories: Music Videos

    Rihanna just shared a preview of her “FourFiveSeconds” music video, which will be released this Tuesday (February 3). Can’t wait to watch it!

    The video was directed by Inez and Vinoodh, follow them on Instagram, Twitter and Tumblr.

    “FourFiveSeconds”, the first single from Rihanna’s upcoming album, is available now on iTunes.

    UPDATE: Rihanna Daily just shared a new exclusive clip on Instagram. Watch below:

    Instagram Photo

  • fourfiveseconds
    02/01
    “FourFiveSeconds” video coming this Tuesday
    Posted on Feb 2st, 2015 by
    Categories: Backstage, Music Videos

    Rihanna just tweeted the behind the scenes video for “FourFiveSeconds” and its release date has been revealed: February 3rd! In the meantime, watch the behind the scenes again below and expect a teaser before the video comes.

    — Rihanna (@rihanna) February 1, 2015

     

    “FourFiveSeconds”, the first single from Rihanna’s upcoming album, is available now on iTunes.

    Follow photographers Inez and Vinoodh on Instagram, Twitter and Tumblr.

  • fourfiveseconds
    01/30
    Behind the scenes of FourFiveSeconds
    Posted on Jan 1th, 2015 by
    Categories: Backstage, Music Videos, R8

    Go behind the scenes of the “FourFiveSeconds” video with Rihanna and Kanye West and Paul McCartney.

    “FourFiveSeconds”, the first single from Rihanna’s upcoming album, is available now on iTunes.

    Make sure to follow us on Twitter, Instagram and Facebook to don’t miss any updates on the new era.

    Follow photographers Inez and Vinoodh on Instagram, Twitter and Tumblr.

  • RihannaVEVO reaches 15 million subscribers
    11/30
    RihannaVEVO reaches 15 million subscribers
    Posted on Nov 11th, 2014 by
    Categories: Music Videos

    RihannaVEVO, her official channel on YouTube, just reached 15 million subscribers!

    Rihanna is also the artist with the most VEVO Certified videos, 20, meaning all of these have reached at least 100 million views.

    Congrats, Ri! Can’t wait till the next era starts so we get to watch new videos.

    Watch above Rihanna’s music video for “Diamonds”, which recently reached half a billion views!