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Rihanna flew in to Puma’s headquarters on Monday night for her first creative session with the design team, picking out colors and fabrics, discussing styles and the line’s overall direction. As part of a multiyear partnership with the activewear firm, Rihanna will tackle Puma’s fitness and training line, which includes apparel as well as shoes, “design and customize classic Puma styles and create new styles to add to the Puma product portfolio,” the company said.
“I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma Puma — give it a youthfulness, make it hip, basically [make it] Rihanna,” the singer told WWD, while taking a short break from countless meets and greets with the German activewear brand’s managing board and the hundreds of employees who gathered to snap a few pics of the affable performer. Calling her new assignment “a little bit surreal,” the singer vowed “to come up with cool things that don’t even belong in Puma.” “It could even be down to suspenders,” she laughed. “We can experiment and take risks, that’s what I’m most excited about — the creative freedom.”
WWD: What’s the first thing that pops to your mind when you hear Puma?
Rihanna: My childhood. Some of the first sneakers I owned were Puma, and I wore them to death, until they had holes in them. They were sleek running shoes, I had them in pink with the black Puma stripes on the side. They also made them in Jamaican colors and so in the Caribbean it was like: What? Jamaican colors? That was the it-shoe in Barbados — if you didn’t have those, [that was it]. You know how kids are.
WWD: How many pairs of sneakers do you own, and do they outnumber your stilettos?
Rihanna: I have too many [sneakers] if that’s even possible; they are mostly in storage now. [Rihanna catalogues all her performance looks in a 4,000-square-foot storage unit, of which roughly 1,000 square feet is dedicated to shoes.] They are probably on par with my stilettos. I love a heel but recently I’m tending more to sneakers. Being in the studio, traveling, touring — you cannot do that in heels, unless you are Posh Spice [she laughs]. She is in the airport with four kids and she gets it done. She is so legit’.
WWD: How does music, your core activity, relate to fashion?
Rihanna: Music and fashion go hand in hand. I think music inspires all types of arts; it inspires life, emotion, mood, and all of those things are reflected in my fashion and my style. One doesn’t go without the other.
WWD: How serious are you about your designing career? Are you ready to take it deeper?
Rihanna: I love designing. I’ve always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage — it’s like having a baby, you put two things together and all of the sudden it bursts into a new thing. It’s life. At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge. And MAC was an amazing experience — from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colors, creating shapes. It’s like painting, you just get to play. The same way I treated MAC, I will attack Puma.
WWD: What’s next for Rihanna in 2015?
Rihanna: Releasing an album. I don’t know when exactly, but you will know when I know it.
Read more at wwd.com.
Rihanna along with “Home” cast members Jim Parsons and Steve Martin took part in a movie Q&A yesterday. Check out some of the highlights of the interview:
Steve Martin and Jim Parsons may be big fancy stars, but Rihanna was the main attraction at footage screening and press Q&A for Dreamworks Animations’ “Home.”
Dressed in a short red dress and white sneakers (and approached by several journalists/fans as she made her way out of the theater), the pop star voices the role of middle-schooler “Tip” in the forthcoming animated adventure, which centers on the relationship between Tip and a diminutive purple-hued “Boov” alien named “Oh” (Parsons) after Earth is invaded by the the Boov race and its villainous leader Captain Smek (Martin).
But anyway, Rihanna! She looked fantastic and seemed very nice. Below are nine other things we learned at yesterday’s press event.
1. Stars, they cry at Hollywood production meetings just like us!
“There’s one specific point in the movie that really wrecked me,” said Rihanna. “And I feel like it’s gonna kill everybody because when I was watching it for the first time, it was just stick figures. It didn’t even get to the point of animation all the way yet, so I was bawling my eyes out in this meeting and I’m like ‘Oh my god! I’m so embarrassed right now!’ I’m crying at literally these stick figures….at the end, I can’t even tell you, cause I’m [not going] to tell you the movie right now, but…it’s really emotional for me.”
Rihanna has been keeping it quiet… until now! She won’t say when she plans to release new music but she is confident about what it sounds like.
“I can’t give you any hints of when it will drop. It’s going to be great, that’s all I’m going to tell you and I’m excited about it,” said the singer at a meet-and-greet Wednesday with fans at Fort Belvoir, Virginia. The critic she is worried about is herself. “I try to battle myself and outdo everything I’ve done and that’s been the hardest thing to do. You start overthinking things at times,” she confessed. The 26-year-old typically has released albums in November in the past but wouldn’t comment on that. She just sad, “I can’t wait for everybody to hear (the music) little by little. … little by little. I can’t wait.”
Rihanna also brought along her new men’s fragrance, “Rogue Man,” her first for guys.
“I feel like what better way to get these people excited than to get them something nice, to smell good. They’re running around all day working hard. And, you know, the guys are sexy. They need to smell sexy.” She also joked about not having a “rogue man” of her own, saying with a wink, “hopefully I’ll find one here today on the base.”
Via ELLE.com: Before meeting Rihanna, I procure the following: a rare tube of RiRi Woo—the megastar’s 2013 fire-engine red lipstick for M.A.C—and a pair of six-inch python pumps from ELLE’s fashion closet. My effort pays off: “Those shoes are killing it,” she says, eyeing my borrowed gear. “They’re sick. I keep looking at them.”
From the fall runways to Twitter feeds worldwide, Rihanna’s influence is impossible to ignore, and her fans now have access to that magnetism via her frosty new M.A.C Viva Glam collection. “It’s for rock stars,” she says. “People who like to have fun.”
You’ve topped every “world’s sexiest woman” list. Who do you think should get the title?
Penélope Cruz is the shit. If I could wake up and look like her tomorrow, that would be great. Mia Wallace [Uma Thurman’s Pulp Fiction character] is gangsta. She’s epic. I’m going to do that bob again. Those bangs.
Who is the sexiest man?
Vince Vaughn. He’s amazing. Fantastic.
Do you have any words to live by?
“Avoid obviousness.” That is a quote by Leonardo DiCaprio. That’s what makes you create something, that’s the excitement, that’s the thrill.
What’s the best part about working with Viva Glam?
The fact that every penny spent goes to the M.A.C AIDS fund: All of it helps save the lives of people who are affected by HIV and AIDS.
The CFDA Award will be presented to Rihanna tonight! The full CFDA Fashion Awards show and highlights from the red carpet will be available on CFDA.com and of course on RihannaDaily! Make sure to check us again later tonight!
Watch below a newly released Rihanna interview from September 2013 in China. Ri talks about going on tour, a new album, her collaboration with MAC and more! Special thanks to our partner @RihannaDemos.
The latest Vogue issue with Rihanna on the cover is out now! Check out below photoshoot outtakes and read the interview from vogue.com!
With her power pipes and full-on attitude, Rihanna has become fashion’s most exciting new muse. So how does it feel to have her dress you for a day? Plum Sykes finds out.
On a wintry December afternoon the Alexander Wang SoHo store is temporarily closed, no customers allowed. A bodyguard is scoping the place out like a character from Homeland. He looks suspiciously from Wang, dressed in droopy black jersey, who is sitting next to me on a black leather couch scattered with black mink cushions, to the lush fox-fur hammock hanging in the center of the store, and back again. His eyes narrow as he scrutinizes the twelve-foot-high black teddy bear in the window for hazards. “I need to know where the nearest hospital is,” he whispers. A convenient hospital is quickly located.
There’s a brand new Rihanna interview featured in ELLE Canada‘s latest issue. Read below:
The Barbados beach is lit like a Monet. The sun is setting hazily behind Rihanna as she shakes sand out of her pearl-embellished sandals and concentrates on the stepping moves a young girl is demonstrating. Laughing, Rihanna claps her hands and tries to keep up with the other members of dance4life, a program that educates local kids about HIV and AIDS through dance. Maybe she’s having a great time, or maybe she’s just trying to put the teen, whose voice is quivering with nerves, at ease.
The 25-year-old of Internet-crushing fame surprised these kids (who I feared might black out when their idol strolled over to greet them) as part of her work as M.A.C’s Viva Glam spokesperson for 2014. The annual initiative, which started 20 years ago with a bold campaign featuring RuPaul, aims to raise $41 million for AIDS research this year alone by donating 100 percent of the proceeds from the sale of the signature lip colour.
Rihanna seems at home here on the beach, even with tourists circling and holding their phones out like weapons. Then again, she is home. It’s her grandfather’s birthday this weekend, and she managed to squeeze in an early stop at Chefette, the popular Bajan fast-food chain, for a spicy roti. The sun has set by the time we sit down upstairs on the balcony of a suite at the posh Sandy Lane resort on the western coast of the island, but Robyn Rihanna Fenty is still glowing.
“I didn’t know that I would have to learn a dance today,” she says, cracking up. “I’m so serious! I thought I was just going to watch. I would never have worn this skirt or this long-sleeved black jacket!” She smooths her Lanvin pencil skirt and oversized top, making her gold-and-pearl bangles jingle. “But it was fun,” she adds. “It was harder than I thought it would be.”