We can now finally confirm that Optus will be promoting Rihanna’s tour in Australia and we have now found first promotional pictures of this partnership.
This multi-layered sponsorship includes exclusive ticket offers, mobile content and competitions for Optus customers and is supported by a hot new advertising campaign.
The advertising campaign will feature Rihanna as she ‘lives life without limits’ in outer space with the Optus Pre-Paid penguins. This campaign will launch with a television commercial on Sunday 15 August 2010 inviting you to “Rock like Rihanna with Optus Pre-Paid”.
Click the thumbs below to view the first 7 images from Rihanna’s Seventeen Magazine photoshoot.
BEHIND THE SCENES VIDEO:
RIHANNA’S FASHION FAVES:
Fashion High “The thrill in fashion for me is taking a risk and daring myself to make it work. Even when I go shopping, I always buy something twisted and I know I’m going to have to figure out somehow to pull it off and make it my own.”
Mini Madness “I’m a big fan of mini-dresses – they’re my favorite silhouette – because they’re flirty and you get to show a little skin without revealing too much, especially if the sleeves are long and cover up a lot of the body. I also like dresses that come to the knee that are a little tight and show off the shape of the body.”
Getting Her Dollar’s Worth “I like to wear out my clothes because I think I spend so much money on them that I have to wear every cent out of them. I especially love when I have a piece, like a jacket, that I can wear so many different times with so many different things.”
Shoe Shaper “I like ankle boots because somehow they always give a great shape to my leg, like I’ve been working out a lot!”
Trendy Tomboy “For everyday, I like jeans that are supposed to be skinny jeans but aren’t tight. I like them tomboy-ish so that they’re almost a size or two bigger than my normal size and slouch a bit. When I go out, I like a more structured jean because, for my body, they’re more flattering on my legs.”
Queen of Shade “I really like cat-eye sunglasses, but I would say my favorite everyday shape is [the shield] straight across on the top, because they’re really flattering for the shape of my face. “
‘Sneak’-y Style “I love sneakers and my favorite sneaker is the Nike Blazer. I don’t really like low-tops, but if a high top is paired with skinny jeans, it makes your feet look really big, but the Blazer gives a really good shape for girls, especially with skinny jeans.”
Rihanna is on the cover of ELLE Magazine‘s July issue and the newsstand date is June 15. Check below all the updates! If you’re going to buy the magazine, please send the scans to firstname.lastname@example.org.
Behind the scenes (video captures)
BEHIND THE SCENES VIDEO:
QUOTES FROM THE INTERVIEW:
On the album art for Rated R: “I wanted pictures that represented strength and fearlessness but still femininity—a strong woman who can be vulnerable. Every woman is made up of vulnerability and strength; no matter what race you are, no matter what you’ve been through in your life. Every woman has that strength that is undeniable, but we also have really big hearts. It’s just us.”
On her new beau: “I have a boyfriend. I’m so happy. I feel really comfortable, and it’s so easy. I have such a chaotic life, but at the end of the day, that is just my peace. It keeps me sane, really, talking to him and talking to my family.”
On designers she admires: “It’s clear there are definitely fewer black women in the high-fashion industry. One of the things I respected most about Gucci was that they did a print campaign with me. I’m a black girl on a fashion spread for Gucci—that was a big deal. I respect designers who aren’t afraid to go outside the box. I went to a Jean Paul Gaultier show, and I saw girls who are thicker than me, beautiful and voluptuous and different ethnicities. That made me so excited. I thought, Okay, I can work that, for sure.”
On the past year: “A year ago, I was very confused. Because he was my best friend. All of a sudden, one night changed our whole lives—not only our friendship, but our lives. I wanted to wake up one day and just not have that pain anymore. I wanted to be with him again or get over him—it was either-or. I just didn’t want to feel the pain, the confusion.”
A new Rihanna photoshoot just came out. The pictures were probably taken a couple months ago and the photographer is Diana Gomez. We still don’t know more details about it, if you do, please e-mail us at email@example.com.
Doesn’t Rihanna look gorgeous dressed as a bride?!
Click the preview above to view the pictures.
UPDATE: The photos were taken for YOU Magazine.
UPDATE: One more picture has been added to the gallery. Thanks, @RihannaDemos!