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Why Rihanna Is Proud to Be the Face of MAC Viva Glam
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When Rihanna arrived at West Hollywood’s Quixote Studios on Tuesday night, it became clear why MAC Cosmetics chose her as the brand’s ambassador: She commanded the room with a strong sense of confidence and genuine beauty. As the face of MAC Viva Glam, the singer is proud of being able to raise HIV/AIDS awareness among her fans.

“I like to use my voice in very powerful ways and this was something close to my heart, so what better people to team up with when you want to get to the source of something like this than the MAC AIDS Fund,” Rihanna, clad in a pink gingham Altuzarra ensemble, told Pret-a-Reporter during the red carpet. “MAC is very hands on with this, and I really respect the way they donate their money to charity. You can’t lose with someone like that, so I was very, very excited to team up with them.” Added John Demsey, chairman of the MAC AIDS Fund, of the success found in having the pop star as a spokesperson: “She has raised more money, more awareness, garnered more fans, more engagement than anything we’ve ever done. So the power of Rihanna, coupled with MAC Viva Glam, has been unparalleled.” With more than a combined total of 51 million followers on both Instagram and Twitter, there’s no doubt that RiRi makes an impact with everything she does. As MAC AIDS Fund global executive director Nancy Mahon told Hollywood Reporter, “We’ve sold $43 million worth of Viva Glam,” and you can bet the singer played a major role in driving up those sales.

MAC Viva Glam Rihanna 2 available now
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Pop icon Rihanna brings a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature. Also available, the modern red hues of Rihanna’s original VIVA GLAM collection. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS.

Visit maccosmetics.com now, gift your friends and let everybody know!

The lipstick and lipglass are currently available in North America and will be released globally later this month.

Rihanna Reveals Her Secret to Perfect Skin
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Via ELLE.com: Before meeting Rihanna, I procure the following: a rare tube of RiRi Woo—the megastar’s 2013 fire-engine red lipstick for M.A.C—and a pair of six-inch python pumps from ELLE’s fashion closet. My effort pays off: “Those shoes are killing it,” she says, eyeing my borrowed gear. “They’re sick. I keep looking at them.”

From the fall runways to Twitter feeds worldwide, Rihanna’s influence is impossible to ignore, and her fans now have access to that magnetism via her frosty new M.A.C Viva Glam collection. “It’s for rock stars,” she says. “People who like to have fun.”

You’ve topped every “world’s sexiest woman” list. Who do you think should get the title?
Penélope Cruz is the shit. If I could wake up and look like her tomorrow, that would be great. Mia Wallace [Uma Thurman’s Pulp Fiction character] is gangsta. She’s epic. I’m going to do that bob again. Those bangs.

Who is the sexiest man?
Vince Vaughn. He’s amazing. Fantastic.

Do you have any words to live by?
“Avoid obviousness.” That is a quote by Leonardo DiCaprio. That’s what makes you create something, that’s the excitement, that’s the thrill.

What’s the best part about working with Viva Glam?
The fact that every penny spent goes to the M.A.C AIDS fund: All of it helps save the lives of people who are affected by HIV and AIDS.

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Rihanna announces new MAC Viva Glam campaign
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Navy! Check out Rihanna’s new MAC Cosmetics Viva Glam ad, which will be available globally this September.

Every cent from the selling price of Viva Glam lipstick and lipglass goes toward helping women, men and children living with and affected by HIV/AIDS.

Pop icon Rihanna brings a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature. Also available, the modern red hues of Rihanna’s original VIVA GLAM collection. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Sign Up to hear about it first.

Check out how the new products look like!

VIVA GLAM available online in Europe
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Rihanna launches the new M·A·C VIVA GLAM with two strikingly bold shades of red frosted Lipstick and Lipglass, perfectly capturing her fearless, confident style. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Limited-edition, soft-touch red packaging features RiRi’s signature.

Rihanna’s VIVA GLAM is currently available at your local European maccosmetics.com website and in North America as previously reported.

VIVA GLAM debuts in Australia on February 13.

According to John Demsey, chairman of the Mac AIDS Fund, Rihanna takes her role with the brand quite seriously. “She’s 100 million percent involved. She conceptualized all the shades of her commercial collaborations. She conceptualized the shade of Viva Glam. She’s a force of nature,” he says.

Rihanna’s Viva Glam available online in North America
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Rihanna launches the new M·A·C VIVA GLAM with two strikingly bold shades of red frosted Lipstick and Lipglass, perfectly capturing her fearless, confident style. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS. Limited-edition, soft-touch red packaging features RiRi’s signature.

Rihanna’s VIVA GLAM is currently available at maccosmetics.com in North America.

UPDATE: VIVA GLAM is now available in stores in North America!

Rihanna talks HIV and Viva Glam
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Via Teen Vogue: When I enter Rihanna’s hotel suite overlooking Sandy Lane Beach, her sprawling crew (including her mother, aunt, manager, and three personal photographers) is busy at work. Meanwhile, the Lanvin-clad superstar is tucked into a corner, mid–duck face. She’s posing with her new M.A.C. Viva Glam lipstick while her bestie–cum–staff photographer, Melissa Forde, snaps pics. Images of the new shade have just mysteriously leaked into the blogosphere, sending her handlers into a dizzying panic. But not RiRi; she’s as cool as a cucumber, even in 100 percent humidity.

As the new face of M.A.C. Viva Glam, the singer is following in the footsteps of Lady Gaga and Nicki Minaj in an effort to support the M.A.C. AIDS Fund, which has raised a remarkable $300 million in the fight against HIV and AIDS. The cause, RiRi tells me as we cozy up on the couch, is close to her heart:

“I’ve been around so many people who have been affected by HIV and AIDS. It’s my turn to spread awareness. Because when people don’t talk about this, they feel like it’s not happening.” And that couldn’t be further from the truth.

According to UNAIDS—a United Nations partnership that focuses on universal access to HIV prevention, treatment, care, and support—approximately 2,300 young people become infected with HIV each day. Even scarier: Globally, HIV infection rates are twice as high in young women ages 15 to 24 as they are in young men.

“Nobody is safe unless you protect yourself,” the star says ardently, fixing her piercing green eyes on me.

Many will argue that Rihanna is an unlikely role model to spread the gospel of safe sex, what with her racy Instagram feed and explicit music videos (I mean, have you seen “Pour It Up”?). But with a whopping 125,887,954 followers at press time (me included!), the undisputed fact is: Girl’s got our attention. And according to @badgalriri, she wants to use it for good.

“My contribution is that every penny from the cost of this lipstick and Lipglass goes to help someone who really needs it,” she says. “I am doing this especially for young girls.”

Reflecting on her own teen years, the reformed tomboy admits she was a late bloomer in the dating game due to one unwavering barrier: a strict mom. (She says her flat chest and mosquito-bitten skin didn’t help, either:

“It was a horrible combination!”) “I wasn’t allowed to date. At 13 my mom would tell me, ‘You can have a boyfriend when you’re 16.’ And then at 16 she’d say, ‘I never said that—and as a matter of fact, it’s 40!'”

(When she tells me this, I hear her mother giggle from across the room.) As RiRi opens up about everything from her hard-to-imagine awkward phase to her mission to save lives one lipstick at a time, the most beautiful girl in the world gets, well, even more beautiful.

Rihanna’s Viva Glam MAC lipstick ad campaign
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Rihanna’s new Viva Glam MAC lipstick ad campaign is out now! The lipstick will be available in the United States on January 21st at maccosmetics.com.

All proceeds from Viva Glam lipstick purchases will be used to help people living with and affected by HIV/AIDS.

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