When Rihanna arrived at West Hollywood’s Quixote Studios on Tuesday night, it became clear why MAC Cosmetics chose her as the brand’s ambassador: She commanded the room with a strong sense of confidence and genuine beauty. As the face of MAC Viva Glam, the singer is proud of being able to raise HIV/AIDS awareness among her fans.
“I like to use my voice in very powerful ways and this was something close to my heart, so what better people to team up with when you want to get to the source of something like this than the MAC AIDS Fund,” Rihanna, clad in a pink gingham Altuzarra ensemble, told Pret-a-Reporter during the red carpet. “MAC is very hands on with this, and I really respect the way they donate their money to charity. You can’t lose with someone like that, so I was very, very excited to team up with them.” Added John Demsey, chairman of the MAC AIDS Fund, of the success found in having the pop star as a spokesperson: “She has raised more money, more awareness, garnered more fans, more engagement than anything we’ve ever done. So the power of Rihanna, coupled with MAC Viva Glam, has been unparalleled.” With more than a combined total of 51 million followers on both Instagram and Twitter, there’s no doubt that RiRi makes an impact with everything she does. As MAC AIDS Fund global executive director Nancy Mahon told Hollywood Reporter, “We’ve sold $43 million worth of Viva Glam,” and you can bet the singer played a major role in driving up those sales.