Archives from category: "Endorsement Deals"

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05/25
Long Version: Rihanna Stars in Dior’s “Secret Garden IV” Campaign
Posted on May 5th, 2015 by
Categories: Dior

Last week Dior brought you the brand new Secret Garden IV campaign, in which the singer Rihanna explores a Versailles cloaked in mystery. Follow here once more today through the secret world of the chateau and its gardens, in this full-length, extended version of the film directed by Steven Klein.

A presence looms in a nighttime Versailles. Captured by Steven Klein’s camera, Rihanna passes through the sumptuous salons and the Hall of Mirrors to the rhythm of the track “Only If For a Night”, produced by Midas, and which will be the opener to her upcoming album. Enigmatic and enchanting, the singer heads to the palace gardens, where their box hedges, clipped to spell the House’s emblematic initials, convey a fairytale air. As the only light, the glow of candles and moonbeams highlight the details of the Esprit Dior Tokyo collection: the metallic closure and cannage of the Diorama bag, the silvered spangles of a dress, the finely-crafted metal of the Tribale earrings, the sequins sprinkling a nose veil.

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    05/18
    Rihanna Stars in Dior’s “Secret Garden IV” Campaign
    Posted on May 5th, 2015 by
    Categories: Dior

    Today, the house of Dior unveils the fourth installment in the Secret Garden saga. Directed by Steven Klein, the film features the singer Rihanna in the gardens and palace of Versailles.

    A presence looms in a nighttime Versailles. Captured by Steven Klein’s camera, Rihanna passes through the sumptuous salons and the Hall of Mirrors to the rhythm of the track “Only If For a Night”, produced by Midas, and which will be the opener to her upcoming album. Enigmatic and enchanting, the singer heads to the palace gardens, where their box hedges, clipped to spell the House’s emblematic initials, convey a fairytale air. As the only light, the glow of candles and moonbeams highlight the details of the Esprit Dior Tokyo collection: the metallic closure and cannage of the Diorama bag, the silvered spangles of a dress, the finely-crafted metal of the Tribale earrings, the sequins sprinkling a nose veil.

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    05/16
    New Dior teasers
    Posted on May 5th, 2015 by
    Categories: Dior

    On Monday Dior unveils the Secret Garden 4 campaign starring Rihanna. Watch two more teasers below and read more about the campaign here.

     

  • The first look at Rihanna’s Dior debut
    05/14
    The first look at Rihanna’s Dior debut
    Posted on May 5th, 2015 by
    Categories: Dior

     

  • Rihanna’s ‘Secret Garden’ Campaign for Dior Set to Debut
    05/13
    Rihanna’s ‘Secret Garden’ Campaign for Dior Set to Debut
    Posted on May 5th, 2015 by
    Categories: Dior

    Dior has expanded its collection of high-profile muses and ambassadors with Rihanna as the latest power beauty to become the face of the brand. Steven Klein photographed Rihanna in “Secret Garden IV,” a campaign and short film shot inside Versailles, that will drop May 18. She joins the elite ranks of Charlize Theron, Natalie Portman, Marion Cotillard and Jennifer Lawrence on Dior’s image quest.

    Asked what drew Dior to Rihanna and how the edgy pop star fits in with its current roster of faces, Dior chief executive officer Sidney Toledano said, “Jennifer is also edgy, I think. They understand. They’re smart. In this short movie, [Rihanna] knew how to work with Versailles. She has this kind of elegance — we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”

    Rihanna has made multiple appearances at Raf Simons’ Dior runway shows and is also a fan of his own collection. Whether the Dior/Rihanna relationship will be ongoing has yet to be determined.

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    03/13
    Rihanna Becomes A Dior Girl
    Posted on Mar 3th, 2015 by
    Categories: Dior

    After seasons of sitting in the front row at the shows, Rihanna is finally becoming a Dior girl. The singer will star in the fourth installment of the label’s Secret Garden campaign, shot by Steven Klein in Versailles.

    “Film  and print versions of the campaign are scheduled to run this spring,” a spokesperson for the house confirmed this morning.

    Previous Secret Garden films – which show models in the new collection walking through the Palace of Versailles and its elaborate gardens – were shot by Inez van Lamsweerde and Vinoodh Matadin, and have starred models including Daria Strokus, Melissa Stasiuk and Xiao Wen Ju.

    Rihanna joins actresses Jennifer Lawrence, Marion Cotillard and Natalie Portman – who are all current faces of different elements of the Dior collection. See pictures from the set here.

  • Why Rihanna Is Proud to Be the Face of MAC Viva Glam
    11/19
    Why Rihanna Is Proud to Be the Face of MAC Viva Glam
    Posted on Nov 11th, 2014 by
    Categories: MAC Cosmetics

    When Rihanna arrived at West Hollywood’s Quixote Studios on Tuesday night, it became clear why MAC Cosmetics chose her as the brand’s ambassador: She commanded the room with a strong sense of confidence and genuine beauty. As the face of MAC Viva Glam, the singer is proud of being able to raise HIV/AIDS awareness among her fans.

    “I like to use my voice in very powerful ways and this was something close to my heart, so what better people to team up with when you want to get to the source of something like this than the MAC AIDS Fund,” Rihanna, clad in a pink gingham Altuzarra ensemble, told Pret-a-Reporter during the red carpet. “MAC is very hands on with this, and I really respect the way they donate their money to charity. You can’t lose with someone like that, so I was very, very excited to team up with them.” Added John Demsey, chairman of the MAC AIDS Fund, of the success found in having the pop star as a spokesperson: “She has raised more money, more awareness, garnered more fans, more engagement than anything we’ve ever done. So the power of Rihanna, coupled with MAC Viva Glam, has been unparalleled.” With more than a combined total of 51 million followers on both Instagram and Twitter, there’s no doubt that RiRi makes an impact with everything she does. As MAC AIDS Fund global executive director Nancy Mahon told Hollywood Reporter, “We’ve sold $43 million worth of Viva Glam,” and you can bet the singer played a major role in driving up those sales.

  • MAC Viva Glam Rihanna 2 available now
    09/08
    MAC Viva Glam Rihanna 2 available now
    Posted on Sep 9th, 2014 by
    Categories: MAC Cosmetics

    Pop icon Rihanna brings a bold look to her fierce new VIVA GLAM campaign, accenting her fearless, confident style with shades of frosted metallic mauve Lipstick and Lipglass, in velvety soft red packaging featuring her signature. Also available, the modern red hues of Rihanna’s original VIVA GLAM collection. Every cent of the selling price of VIVA GLAM Rihanna goes toward helping women, men and children living with and affected by HIV/AIDS.

    Visit maccosmetics.com now, gift your friends and let everybody know!

    The lipstick and lipglass are currently available in North America and will be released globally later this month.