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Rihanna Named Contributing Creative Director at Stance

Rihanna is stepping into the socks business with Stance.

Named contributing creative director as part of a three-year deal, the pop singer is designing socks and leading campaigns for the San Clemente, Calif.-based company. She’s also becoming one of Stance’s brand ambassadors, joining celebrities like artist Langley Fox Hemingway and former NBA All-Star Allen Iverson as the so-called “Punks and Poets.”

Rihanna in over-the-knee socks she designed for Stance as its ne

While her first full collection for Stance won’t hit stores until fall, Rihanna is releasing two styles that she designed on the company’s Web site today. Numbered like a limited edition from one to 1,500, the crew socks come in men’s and women’s sizing at a retail price of $30. There are 1,000 of the over-the-knee style, which sells for $26. Both made of combed cotton, the designs feature sublimated prints in red, white and black of newsprint typography and vintage movie art. Rihanna put a personal stamp on the product by emblazoning the phrase “Bad Gal” all over the designs, which hints to her Instagram account with 22.5 million followers. She also printed her surname Fenty in a Gothic typeface on the back of the crew socks. The singer snapped up the first in the series of crew socks.


Behind The Scenes: Dior’s Secret Garden IV Campaign Starring Rihanna (Part 1)

Join Rihanna behind the scenes of the filming of Secret Garden IV at the Palace of Versailles like never seen before.

Watch the film again below:

A presence looms in a nighttime Versailles. Captured by Steven Klein’s camera, Rihanna passes through the sumptuous salons and the Hall of Mirrors to the rhythm of the track “Only If For a Night”, produced by Midas, and which will be the opener to her upcoming album. Enigmatic and enchanting, the singer heads to the palace gardens, where their box hedges, clipped to spell the House’s emblematic initials, convey a fairytale air. As the only light, the glow of candles and moonbeams highlight the details of the Esprit Dior Tokyo collection: the metallic closure and cannage of the Diorama bag, the silvered spangles of a dress, the finely-crafted metal of the Tribale earrings, the sequins sprinkling a nose veil.


Long Version: Rihanna Stars in Dior’s “Secret Garden IV” Campaign

Last week Dior brought you the brand new Secret Garden IV campaign, in which the singer Rihanna explores a Versailles cloaked in mystery. Follow here once more today through the secret world of the chateau and its gardens, in this full-length, extended version of the film directed by Steven Klein.

A presence looms in a nighttime Versailles. Captured by Steven Klein’s camera, Rihanna passes through the sumptuous salons and the Hall of Mirrors to the rhythm of the track “Only If For a Night”, produced by Midas, and which will be the opener to her upcoming album. Enigmatic and enchanting, the singer heads to the palace gardens, where their box hedges, clipped to spell the House’s emblematic initials, convey a fairytale air. As the only light, the glow of candles and moonbeams highlight the details of the Esprit Dior Tokyo collection: the metallic closure and cannage of the Diorama bag, the silvered spangles of a dress, the finely-crafted metal of the Tribale earrings, the sequins sprinkling a nose veil.


Rihanna Stars in Dior’s “Secret Garden IV” Campaign

Today, the house of Dior unveils the fourth installment in the Secret Garden saga. Directed by Steven Klein, the film features the singer Rihanna in the gardens and palace of Versailles.

A presence looms in a nighttime Versailles. Captured by Steven Klein’s camera, Rihanna passes through the sumptuous salons and the Hall of Mirrors to the rhythm of the track “Only If For a Night”, produced by Midas, and which will be the opener to her upcoming album. Enigmatic and enchanting, the singer heads to the palace gardens, where their box hedges, clipped to spell the House’s emblematic initials, convey a fairytale air. As the only light, the glow of candles and moonbeams highlight the details of the Esprit Dior Tokyo collection: the metallic closure and cannage of the Diorama bag, the silvered spangles of a dress, the finely-crafted metal of the Tribale earrings, the sequins sprinkling a nose veil.


New Dior teasers

On Monday Dior unveils the Secret Garden 4 campaign starring Rihanna. Watch two more teasers below and read more about the campaign here.

 


The first look at Rihanna’s Dior debut

 


Rihanna’s ‘Secret Garden’ Campaign for Dior Set to Debut

Dior has expanded its collection of high-profile muses and ambassadors with Rihanna as the latest power beauty to become the face of the brand. Steven Klein photographed Rihanna in “Secret Garden IV,” a campaign and short film shot inside Versailles, that will drop May 18. She joins the elite ranks of Charlize Theron, Natalie Portman, Marion Cotillard and Jennifer Lawrence on Dior’s image quest.

Asked what drew Dior to Rihanna and how the edgy pop star fits in with its current roster of faces, Dior chief executive officer Sidney Toledano said, “Jennifer is also edgy, I think. They understand. They’re smart. In this short movie, [Rihanna] knew how to work with Versailles. She has this kind of elegance — we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”

Rihanna has made multiple appearances at Raf Simons’ Dior runway shows and is also a fan of his own collection. Whether the Dior/Rihanna relationship will be ongoing has yet to be determined.


Rihanna Becomes A Dior Girl

After seasons of sitting in the front row at the shows, Rihanna is finally becoming a Dior girl. The singer will star in the fourth installment of the label’s Secret Garden campaign, shot by Steven Klein in Versailles.

“Film  and print versions of the campaign are scheduled to run this spring,” a spokesperson for the house confirmed this morning.

Previous Secret Garden films – which show models in the new collection walking through the Palace of Versailles and its elaborate gardens – were shot by Inez van Lamsweerde and Vinoodh Matadin, and have starred models including Daria Strokus, Melissa Stasiuk and Xiao Wen Ju.

Rihanna joins actresses Jennifer Lawrence, Marion Cotillard and Natalie Portman – who are all current faces of different elements of the Dior collection. See pictures from the set here.






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