On the week leading to the release of her 7th album, Unapologetic, Rihanna performed 7 shows in 7 cities in 7 days, bringing press and fans along for the ride – and the cameras were rolling the entire week.
On May 6th tune into FOX to watch the tour documentary Rihanna 777, and get the full 77-minute version on DVD May 7th here.
As Roc Nation global superstar Rihanna’s current single “Stay” (featuring Mikky Ekko) from her worldwide 2 million-selling #1 album, Unapologetic, moves into its 10(th) Top 10 week on the Billboard Hot 100 and she makes history for becoming the first artist ever to garner ten number one songs on Billboard’s Nielsen BDS-based Pop Songs radio airplay chart, the stage is set for the May 7(th) release of the RIHANNA 777 TOUR live documentary concert ON DVD featuring 77 minutes of raw and uncut material. On May 6(th) , at 8:00 p.m. (ET), the night before the release, FOX TV will premiere an edited (44 minute) version of the film.
Rihanna made history in November 2012, when she took a group of 256 international journalists (representing 82 countries) and die-hard fans, aboard a chartered Boeing 777 twinjet to 7 countries in 7 days for 7 shows, flying toward the release of her 7(th) album Unapologetic on November 19(th) . RIHANNA 777 TOUR is a chronicle of those shows that took place in Mexico City, Toronto, Stockholm, Paris, Berlin, London, and New York City.
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