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Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
The pop singer appears in the trailer for MoonQuake Lake, playing a reptilian character opposite the corny-twosome of That ’70s Show alumni Ashton Kutcher and Mila Kunis. Don’t expect MoonQuake Lake to hit a big screen near you, because the movie doesn’t even exist. And it’s just a well, because the mock-up looks like the lamest bits of Twilight and V thrown together with a dollop of creamed-cheese on top.
The trailer for the faux-film exists to appear in the Annie remake. Kunis and Kutcher will also show up in Annie playing the actors Andrea Alvin and Simon Goodspeed. Check out the official fake movie website.
Here’s what you’ve all been waiting for, Navy! Thanks to JustJared.com (check out a picture of him with Ri here) we now watch all of Rihanna’s performances alongside a full orchestra at her 1st annual Diamond Ball benefiting The Clara Lionel Foundation. Watch below:
Pour It Up
You’ve already seen the pics and videos (if not – scroll down). Now it’s time to see what other news sources say about Rihanna’s first Diamond Ball. We’ve put together for you some of the best articles.
Sparkle Off: Rihanna vs. Kim Kardashian at the First Annual Diamond Ball / Elle
Way to go, RiRi: On top of everything else the singer juggles (her career, her wardrobe, being awesome, etc.), Rihanna held her very first benefit last night. Called the Diamond Ball.
Rihanna Stuns In Sleek Ponytail & Marsala Lips — Get The Look / Hollywood Life
Marsala is the color of the year, and Rihanna totally owned this seductive shade! The 26-year-old pop star Shined Bright Like A Diamond at the first gala for her charity, The Clara Lionel Foundation.
Rihanna Looked So Good At The Diamond Ball She Has Us Questioning If She’s Even Human / MTV
When I saw these photos I actually said—aloud, to myself—”Is Rihanna even real?!”
Rihanna Like You’ve Never Seen Her Before on the Red Carpet: See Her Jaw-Dropping Look! / US Magazine
The Barbados-born singer stole the show. If her evening gown wasn’t breathtaking enough, the singer also flattered in an eye-catching diamond necklace with a huge ruby pendant by Chopard and other baubles by Chopard and Repossi.
Brad Pitt had a fun time introducing Rihanna’s performance last night at the singer’s inaugural Diamond Ball charity gala in Beverly Hills.
With a photo of a young RiRi flashing on large screens adjacent to the stage, Pitt said with his tongue firmly planted in his cheek, “I’ve often asked the very questions you yourself are asking right now—what the f–k went wrong?
“I give you exhibit A,” he said. “Look at the young girl before you, all full of hopes and dreams, living a humble existence in Barbados, her whole life ahead of her.”
Pitt said Rihanna landed in New York City at just 16 years old, but “soon fell in with a bad crowd led by the dubious and nefarious character known as The Jay Z.”
“For those you not in the know, The Jay Z was an evil impresario known for turning out hit records and ripping insane lyrics and fresh beats,” he said as the room erupted with laughter. “Needless to say it was all downhill from there.”
Pitt didn’t stop there…
Check out the first pictures from the 2014 Diamond Ball. The event benefits The Clara Lionel Foundation, which Rihanna founded in 2012 and which works to improve the quality of life for communities globally in the areas of health, education, arts, and culture.
Tonight (Decermber 11th) is first annual Diamond Ball, a black tie fundraising event benefiting The Clara Lionel Foundation. Founded in 2012, the Clara Lionel Foundation works to improve the quality of life for communities globally in the areas of health, education, arts, and culture.
“One of the greatest benefits of my job was being able to start the Clara Lionel Foundation in honor of my grandparents,” said Rihanna. “There is truly nothing I’m more proud of and we’ve just gotten started. I’m excited to continue my work and thrilled to be able to host the Diamond Ball – a night that promises to be elegant and inspirational.”
Jimmy Kimmel is set to host the event and, in addition, special guest Brad Pitt will introduce Rihanna’s orchestra performance.
“It is such an honor to have Jimmy Kimmel host this event. There is no one more hilarious to make the first annual Diamond Ball an incredible night. I’m blessed by his support,” said Rihanna. “Brad Pitt is not only a phenomenal talent, but I admire him and am inspired by his philanthropic work.”
Expected Diamond Ball schedule:
6:30pm PST: Pre-Reception
7:30pm PST: Dinner & Program
9:30pm PST: Performance by Rihanna accompanied by a live orchestra
UPDATE: Follow us on Twitter for updates and make sure to check back later for more.
After the British Fashion Awards last night, Rihanna changed clothes and attended a party in celebration of Edward Enninful in The Oscar Wilde Bar at Hotel Cafe Royal.