Rihanna flew in to Puma’s headquarters on Monday night for her first creative session with the design team, picking out colors and fabrics, discussing styles and the line’s overall direction. As part of a multiyear partnership with the activewear firm, Rihanna will tackle Puma’s fitness and training line, which includes apparel as well as shoes, “design and customize classic Puma styles and create new styles to add to the Puma product portfolio,” the company said.
“I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma Puma — give it a youthfulness, make it hip, basically [make it] Rihanna,” the singer told WWD, while taking a short break from countless meets and greets with the German activewear brand’s managing board and the hundreds of employees who gathered to snap a few pics of the affable performer. Calling her new assignment “a little bit surreal,” the singer vowed “to come up with cool things that don’t even belong in Puma.” “It could even be down to suspenders,” she laughed. “We can experiment and take risks, that’s what I’m most excited about — the creative freedom.”
WWD: What’s the first thing that pops to your mind when you hear Puma?
Rihanna: My childhood. Some of the first sneakers I owned were Puma, and I wore them to death, until they had holes in them. They were sleek running shoes, I had them in pink with the black Puma stripes on the side. They also made them in Jamaican colors and so in the Caribbean it was like: What? Jamaican colors? That was the it-shoe in Barbados — if you didn’t have those, [that was it]. You know how kids are.
WWD: How many pairs of sneakers do you own, and do they outnumber your stilettos?
Rihanna: I have too many [sneakers] if that’s even possible; they are mostly in storage now. [Rihanna catalogues all her performance looks in a 4,000-square-foot storage unit, of which roughly 1,000 square feet is dedicated to shoes.] They are probably on par with my stilettos. I love a heel but recently I’m tending more to sneakers. Being in the studio, traveling, touring — you cannot do that in heels, unless you are Posh Spice [she laughs]. She is in the airport with four kids and she gets it done. She is so legit’.
WWD: How does music, your core activity, relate to fashion?
Rihanna: Music and fashion go hand in hand. I think music inspires all types of arts; it inspires life, emotion, mood, and all of those things are reflected in my fashion and my style. One doesn’t go without the other.
WWD: How serious are you about your designing career? Are you ready to take it deeper?
Rihanna: I love designing. I’ve always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage — it’s like having a baby, you put two things together and all of the sudden it bursts into a new thing. It’s life. At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge. And MAC was an amazing experience — from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colors, creating shapes. It’s like painting, you just get to play. The same way I treated MAC, I will attack Puma.
WWD: What’s next for Rihanna in 2015?
Rihanna: Releasing an album. I don’t know when exactly, but you will know when I know it.
Read more at wwd.com.
After a secret photoshoot in Tampa, Rihanna flew to Herzogenaurach, Germany, to sign her contract as PUMA’s global ambassador for Women’s Training — read all about it here. According to JustJared.com, When asked how involved Ri will be in the design process, she responded, “I’m going to be all over this. Gotta make [Puma] the sh– again!” And when asked about the actual footwear, Rihanna only had one stipulation: “No wedges! That’s my only rule.”
Here’s what you’ve all been waiting for, Navy! Thanks to JustJared.com (check out a picture of him with Ri here) we now watch all of Rihanna’s performances alongside a full orchestra at her 1st annual Diamond Ball benefiting The Clara Lionel Foundation. Watch below:
Pour It Up
Tonight (Decermber 11th) is first annual Diamond Ball, a black tie fundraising event benefiting The Clara Lionel Foundation. Founded in 2012, the Clara Lionel Foundation works to improve the quality of life for communities globally in the areas of health, education, arts, and culture.
“One of the greatest benefits of my job was being able to start the Clara Lionel Foundation in honor of my grandparents,” said Rihanna. “There is truly nothing I’m more proud of and we’ve just gotten started. I’m excited to continue my work and thrilled to be able to host the Diamond Ball – a night that promises to be elegant and inspirational.”
Jimmy Kimmel is set to host the event and, in addition, special guest Brad Pitt will introduce Rihanna’s orchestra performance.
“It is such an honor to have Jimmy Kimmel host this event. There is no one more hilarious to make the first annual Diamond Ball an incredible night. I’m blessed by his support,” said Rihanna. “Brad Pitt is not only a phenomenal talent, but I admire him and am inspired by his philanthropic work.”
Expected Diamond Ball schedule:
6:30pm PST: Pre-Reception
7:30pm PST: Dinner & Program
9:30pm PST: Performance by Rihanna accompanied by a live orchestra
UPDATE: Follow us on Twitter for updates and make sure to check back later for more.
Rihanna and Eminem have been nominated for Best Rap/Sung Collaboration at the 57th GRAMMY Awards. Click here to see the full list of nominees.
In case you don’t remember, Rihanna already has 7 Grammys:
Best Rap/Sung Collaboration (Umbrella)
Best Rap/Sung Collaboration (Run This Town)
Best Rap Song (Run This Town)
Best Dance Recording (Only Girl)
Best Rap/Sung Collaboration (All Of The Lights)
Best Short Form Music Video (We Found Love)
Best Urban Contemporary Album (Unapologetic)
Good luck, Ri!
Rihanna was photographed out and about in New York City on Thursday night (December 4). Looking beautiful as always! Click here for photos.
Rihanna just announced that her new fragrance Rogue Love is available at Macy’s!
ROGUE LOVE by Rihanna is a fragrance with freshness and floralcy that captures the moment when love first hits you. This 2 piece gift set includes 4.2 oz Eau de Parfum Spray and a 0.5 oz Eau de Parfum Spray.
And that’s not all. Rogue Man is finally available in the UK and you can get it at House of Fraser.
From first contact ROGUE MAN by Rihanna intoxicates men with a choreographed clash of fragrance notes that are both masculine and ultra-sexy. ROGUE MAN by Rihanna has top notes comprised of fresh citrus, herbs and spicy black pepper which offer a clean opening impression. The velvet floral blends, strong undertones of cedarwood, and the primal sensation of labdanum ignites the senses and linger warmly onto the skin.
RIHminder: To celebrate the launch of Rogue Man, Parlux and Cosmopolitan are giving away the ultimate luxury couple’s vacation. Enter here to win a trip for two to Barbados and a ROGUE MAN gift set. Travel and accommodations courtesy of Barbados Tourism Marketing Inc. and the Crane Resort in Barbados (Two runner-ups will receive a ROGUE MAN gift set.)
Visit perfumesbyrihanna.com for more info on Rihanna’s previous fragrances.
After a short trip to London, Rihanna was photographed in a good mood at New York City’s JFK Airport on Tuesday night (December 2). Watch a video above.