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Rihanna landed a spot on Ad Age 2017 Creativity 50 list!

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Rihanna and her brand Fenty Beauty landed a spot on Ad Age 2017 Creativity 50 list! The magazine cover was illustrated by Terry Crews!

It was the beauty collection to outsell all other beauty collections. In September, Rihanna debuted Fenty Beauty, a diverse line touting products for every skin tone, including 40 shades of foundation. Consumers snapped it up and dispensed rave reviews, with many products selling out early online and at Sephora. “Finally got my hands on @fentybeauty yesterday and I literally cannot stop talking about it is this how vegans feel all the time,” tweeted one fan. Time magazine also honored the line with its “Best Inventions of 2017” list.

Called Fenty for the singer’s complete name, Robyn Rihanna Fenty, the brand is just the latest in a string of successes from Rihanna, who started in music more than a dozen years ago and has now become a style icon and entrepreneur on the global stage. After joining Puma as creative director in 2014, she’s helped turn the German sportswear brand into a trendy powerhouse worn by fashion elites. For the most recent third quarter, Puma reported a 17 percent rise in sales to 1.1 billion euros ($1.3 billion). The Barbadian singer, whose Puma Creeper won Footwear News’ Shoe of the Year in 2016, was credited by Puma execs for making the brand hot again with young consumers.

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“S&M” music video has now surpassed 100M views on Vevo! This makes Rihanna’s 30th #VevoCertified video (43rd including features)

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“S&M” also becomes the 5th age-restricted music video to reach 100M views on Vevo – and Rihanna’s 3rd.

Fun Fact: All 6 videos from LOUD album are now over 100M views! That Rihanna reign just won’t let up!

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ICYM: Fenty Beauty among the top most searched beauty brands in 2017

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Among the most hyped launches last year was Fenty Beauty. Rihanna’s makeup brand received a load of praise for actually delivering diversity in terms of both her product selection and the ad campaigns for the brand. The biggest lesson we learned? The old myth trotted about my brands failing to deliver, ‘darker doesn’t sell’, certainly isn’t true. Just look at the commercial success of Fenty Beauty’s massive range of foundations. certainly didn’t ring true if Fenty Beauty’s commercial success was anything to go by.

Rihanna’s makeup brand landed #8 spot on the list of most searched brands in 2017. And it’s important to remind that the brand was released in September!

It was the beauty launch heard ’round the world — thanks to Rihanna dropping 40 foundations in 17 countries overnight. Soon, it was winning awardsand people and celebrities were sharing their stories about what the inclusive shade range meant to them. Now, the rest of the beauty industry is racing to catch up.

— Refinery29

If it was up to us, Rihanna’s debut make-up range would have topped the list, but seventh place will have to do. Forcing the rest of the beauty industry to sit up and take notice, Fenty Beauty’s 40 wide foundation shade range and inclusive attitude was exactly what 2017 was asking for.

— Elle

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Obama loves Rihanna, just like us

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In a Facebook post on Sunday, former US president Barack Obama shared his favorite music and literary picks of 2017.

“During my presidency, I started a tradition of sharing my reading lists and playlists. It was a nice way to reflect on the works that resonated with me and lift up authors and artists from around the world. With some extra time on my hands this year to catch up, I wanted to share the books and music that I enjoyed most,” he wrote.

We can rest easy knowing the Obama’s share the love for Rihanna too, as her contender for song of the summer “Wild Thoughts” made an appearance.

Other songs that made the cut included “Sing, Unburied Bird, Sing” by Jesmyn Ward — winner of the National Book Award — was listed as one of his favorite reads. The rest included: “The Power” by Naoimi Alderman, “Grant” by Ron Chernow, “Evicted: Poverty and Profit in the American City” by Matthew Desmond and “Basketball (and Other Things)” by pop culture and sports writer Shea Serrano.

Obama’s top songs of the year would make Malia and Sasha proud. Kendrick Lamar’s “Humble,” JAY-Z’s “Family Feud”, “Chanel by Frank Ocean, “Broken Clocks” by SZA and French Montana’s “Unforgettable” all earned a spot.

During my presidency, I started a tradition of sharing my reading lists and playlists. It was a nice way to reflect on…

Posted by Barack Obama on Sunday, December 31, 2017

Also in case you missed make sure to watch a video how Barack Obama praised Rihanna for her charity work. The video was shared during 2017 Diamond Ball.

 

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