Rihanna named The Biggest Celebrity Fashion Influencer of 2017
If there’s one celebrity who can literally pull off practically any look and constantly serves as a source of fashion inspiration for many, it’s definitely Rihanna! Therefore it came as no surprise when Rihanna was named the most powerful celebrity fashion influencer in Lyst’s 2017 Year in Fashion report.
According to the report, Rihanna helped spike searches for various designers like Puma, Off-White, Gucci and Molly Goddard, the designer behind those princess-inspired tulle dresses we’ve seen Rihanna wear both on and off the red carpet.
For the annual report Lyst tracked more than 100 million searches; crunching the queries, page views and sales data across 5 million fashion products from 12,000 designers and stores. From Gucci to gingham, sneakers to sequins, Lyst’s data reveals what you wanted to wear in 2017.
If Rihanna Wore It, You Wanted It
All Hail Queen Ri, the most powerful celebrity fashion influencer of the year. These ten famous faces drove millions of searches for specific products and designers this year, selling out items in seconds around the world. To name and rank the most influential celebrities in fashion, we monitored the spikes in demand created by 50 global superstars during the course of 2017, by looking at search and sales response to some of their most talked-about outfits.
Rihanna also topped the list of Most Searched for Insta-hits of the year with her Gucci Logo T-shirt…
and The Most Searched Sneakers with FentyxPuma Bow sneakers!
The singer turned beauty mogul, fashion entrepreneur and creative director of Puma is known for always wearing the most statement designer pieces before anyone else (from those tasselled Saint Laurent boots to that Burberry cap) – and it seems that her fashion pull has only gone from strength to strength in 2017.
The Lyst report stated that Rihanna sent searches “soaring” for Puma, Off-White, Molly Goddard, Gucci and Raen.