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Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

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Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game – Fenty Beauty redefines the rules with light-asair formulas that love to be layered, in a global lineup of shades designed for all.

Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filt’r—because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow—it’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.

In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Sephora.com and FentyBeauty.com.

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Fenty Beauty complete #BEACHPLEASE collection out now

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The complete Fenty Beauty #BEACHPLEASE collection is out now! Shop the new #KILLAWATTFOILS, Lip Luminizers and Eye Shimmers at FentyBeauty.com, Sephora, Harvey Nichols and Sephora in JC Penney.

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Rihanna’s Fenty Beauty To Launch In Saudi Arabia

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Rihanna’s make-up brand, Fenty Beauty, will soon be sold in Saudi Arabia. According to RiRi’s official Twitter account, the brand will launch in Saudi on 19 April in Sephora stores.

Rihanna shared on her Instagram account: “I’m so happy to announce that @FentyBeauty is coming to Saudi Arabia on April 19th!! #SephoraMiddleEast.”

This follows successful launches across other Middle Eastern countries, including the UAE, Bahrain, and Kuwait.

It seems that people in Saudi Arabia are excited for the launch, with users tweeting back to say, “Waiting for you bae,” “Welcome!” and “You are seriously the best Rihanna Saudi Arabia will be very thankful.”

It’s no wonder that Fenty is proving popular with women all over the world, having launched with a huge range of shades to try and match to most skin tones. Last year Rihanna told Time that it was important “that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”

This news coincides with the hype surrounding Body Lava, which was named as one of Time’s best inventions of 2017. The product sold out straight after launch, and is already on its way to cult beauty product status.

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Rihanna promotes Fenty Beauty in Italy

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Great news for ItalianNavy! Fenty Beauty is now available in Italy! Rihanna herself appeared at the special launch party that took place in Milan on Thursday evening.

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Along with the launch Rihanna released brand new Fenty Beauty products:

  • Body Lava – body luminizer in two shades – Brown Sugar and Who Needs Clothes
  • Fairy Bomb – glittering pom pom
  • Kabasuki brush – for face and body

You can now purchase the products in selected countries and worldwide at www.fentybeauty.com.

Scroll down for more pictures from the launch party!

All in glitter 📸 @rihannaitalia

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RiRi singing #HappyBirthday to her mom ❤️ #RIHpost @og.ellaa

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THE #1 #STUNNA @badgalriri 😘😘

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