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Countdown to FENTY BEAUTY launch

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We’re just a few hours away from the launch of Rihanna’s very own cosmetics line – Fenty Beauty.

Through the whole week Rihanna was teasing the Fenty Beauty products on her social media and this Friday (September 8) it will be available to purchase in select countries at Sephora and Harvey Nichols stores. Fenty Beauty will be also available globally at fentybeauty.com.

For more information about Rihanna’s beauty line follow our special account on Instagram @rihannadailybeauty.

Chech out Fenty Beauty’s Facebook tonight (September 7) for the exclusive unveiling of Fenty Beauty to the world, featuring Rihanna. Leave your questions and comments below.

Stay tuned! We’re going LIVE on September 7, 2017 to unveil Fenty Beauty to the world, featuring Rihanna. Leave your questions and comments below and we’ll be answering them during the live stream!

Opublikowany przez FentyBeauty na 5 września 2017

 

And here’s the Fenty Beauty preview:

Here it is! The @fentybeauty line!

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#FentyBeauty 40 shades of foundations

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Highlighters #FentyBeauty

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@fentybeauty @badgalriri

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❤️❤️

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#FentyBeauty

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Are you ready for #FentyBeauty?

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Beauty

ICYM: Fenty Beauty among the top most searched beauty brands in 2017

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Among the most hyped launches last year was Fenty Beauty. Rihanna’s makeup brand received a load of praise for actually delivering diversity in terms of both her product selection and the ad campaigns for the brand. The biggest lesson we learned? The old myth trotted about my brands failing to deliver, ‘darker doesn’t sell’, certainly isn’t true. Just look at the commercial success of Fenty Beauty’s massive range of foundations. certainly didn’t ring true if Fenty Beauty’s commercial success was anything to go by.

Rihanna’s makeup brand landed #8 spot on the list of most searched brands in 2017. And it’s important to remind that the brand was released in September!

It was the beauty launch heard ’round the world — thanks to Rihanna dropping 40 foundations in 17 countries overnight. Soon, it was winning awardsand people and celebrities were sharing their stories about what the inclusive shade range meant to them. Now, the rest of the beauty industry is racing to catch up.

— Refinery29

If it was up to us, Rihanna’s debut make-up range would have topped the list, but seventh place will have to do. Forcing the rest of the beauty industry to sit up and take notice, Fenty Beauty’s 40 wide foundation shade range and inclusive attitude was exactly what 2017 was asking for.

— Elle

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Beauty

Mattemoiselle lipstick is here! Shop now!

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Fenty Beauty’s latest lipstick is out now! Mattemoiselle is available in 14 different shades! And we can’t yet decide which one do we like the most! You can purchase it in selected countries in Sephora and Harvey Nichols stores and worldwide at fentybeauty.com

Check all 14 promotional pictures in our gallery!

    

 

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Beauty

How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

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If you weren’t hiding under a rock we assume you already heard of Fenty Beauty’s Trophy Wife highlighter. The gold highlighter was one of the first products released by Rihanna’s hit makeup brand. And in case you haven’t test in on your skin yet now you got a chance… well kind of. Fenty Beauty has created a special Facebook camera effect that lets you to test how would the Killawatt Freestyle Highlighter in Trophy Wife look on you – and it totally matches the result in real life!

How to test it? For starters you need a Facebook account ;)

All you have to do to be able to use the Fenty camera effect is click over to Facebook’s camera effects. If you click it on a computer, you’ll be redirected to Facebook, where you’ll be prompted to send a notification to your mobile device, which you can then click on to use the effect. If you click on the link directly from your phone, you’ll be redirected directly to your Facebook camera. In short: you can only use the effect when on Facebook on your phone.

Just swipe right, pick the filter and you’re ready to try it!

Perfect highlighters! Which one is your fav?

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You can purchase Trophy Wife in selected countries at Sephora and Harvey Nichols stores and worldwide at www.fentybeauty.com

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