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Fenty Beauty: The Long Journey to Rihanna’s Beauty Line Has Finally Ended

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Rihanna’s long-teased beauty line finally, finally has an official launch date. Fenty Beauty will arrive on September 8, according to the Bad Gal’s Instagram account, which also noted that the line will be available at Sephora and U.K. department store Harvey Nichols in addition to the Fenty Beauty Web site.

While the singer has long taken on a broad array of non-music projects and collaborations, including designing her own fashion line, Fenty x Puma, and becoming the first black spokeswoman for Dior, her foray into cosmetics has been years in the making.

In August 2014, Rihanna and her team secured trademarks for a variety of potential businesses under the singer’s last name, including Fenty Clothing and Fenty Intimates, along with Fenty Beauty, Fenty Cosmetics, and Fenty Makeup.

Then, in August 2015, Rihanna was surprised to learn that the world had caught on to those applications and admitted to Refinery29 that she was, in fact, working on a beauty line that would launch . . . eventually.

“It’s something that I’ve always wanted to do, but I’ve always had so much on my hands,” she said. “But, this time, I’m going to make sure it happens. I’m going to find some time between albums and fragrance to do that. I promise.”

It wasn’t until 2017 that Fenty Beauty seemed like it was really happening. In May, Rihanna tweeted that the line would launch in the fall, adding a link to its Web site where fans could sign up to join “the new generation of beauty.”

While Fenty Beauty will reach wide audiences this fall, Rihanna herself has already started repping the brand. In April, a fan on the red carpet asked her what highlighter she was wearing. “It’s mine,” she responded. Then, “Face by @fentybeauty,” she captioned an image from the premiere of Valerian and the City of a Thousand Planets last week. But aside from wearing her own products in public—as she’s also been known to do with her eponymous Puma label—Rihanna has given little sense of what Fenty Beauty will look like. When she spoke with Refinery29 back in 2015, she mentioned a few science-fiction propositions for what she might want from a beauty label.

“Lashes that could just put themselves on,” she listed, “lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for.”

So, until we’re instructed otherwise, this is exactly the kind of ambitious product we’ll expect from the Fenty Beauty release this fall.

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ICYM: Fenty Beauty among the top most searched beauty brands in 2017

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Among the most hyped launches last year was Fenty Beauty. Rihanna’s makeup brand received a load of praise for actually delivering diversity in terms of both her product selection and the ad campaigns for the brand. The biggest lesson we learned? The old myth trotted about my brands failing to deliver, ‘darker doesn’t sell’, certainly isn’t true. Just look at the commercial success of Fenty Beauty’s massive range of foundations. certainly didn’t ring true if Fenty Beauty’s commercial success was anything to go by.

Rihanna’s makeup brand landed #8 spot on the list of most searched brands in 2017. And it’s important to remind that the brand was released in September!

It was the beauty launch heard ’round the world — thanks to Rihanna dropping 40 foundations in 17 countries overnight. Soon, it was winning awardsand people and celebrities were sharing their stories about what the inclusive shade range meant to them. Now, the rest of the beauty industry is racing to catch up.

— Refinery29

If it was up to us, Rihanna’s debut make-up range would have topped the list, but seventh place will have to do. Forcing the rest of the beauty industry to sit up and take notice, Fenty Beauty’s 40 wide foundation shade range and inclusive attitude was exactly what 2017 was asking for.

— Elle

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Mattemoiselle lipstick is here! Shop now!

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Fenty Beauty’s latest lipstick is out now! Mattemoiselle is available in 14 different shades! And we can’t yet decide which one do we like the most! You can purchase it in selected countries in Sephora and Harvey Nichols stores and worldwide at fentybeauty.com

Check all 14 promotional pictures in our gallery!

    

 

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How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

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If you weren’t hiding under a rock we assume you already heard of Fenty Beauty’s Trophy Wife highlighter. The gold highlighter was one of the first products released by Rihanna’s hit makeup brand. And in case you haven’t test in on your skin yet now you got a chance… well kind of. Fenty Beauty has created a special Facebook camera effect that lets you to test how would the Killawatt Freestyle Highlighter in Trophy Wife look on you – and it totally matches the result in real life!

How to test it? For starters you need a Facebook account ;)

All you have to do to be able to use the Fenty camera effect is click over to Facebook’s camera effects. If you click it on a computer, you’ll be redirected to Facebook, where you’ll be prompted to send a notification to your mobile device, which you can then click on to use the effect. If you click on the link directly from your phone, you’ll be redirected directly to your Facebook camera. In short: you can only use the effect when on Facebook on your phone.

Just swipe right, pick the filter and you’re ready to try it!

Perfect highlighters! Which one is your fav?

A post shared by Rihanna Daily 🖤 Fenty Beauty (@rihannadailybeauty) on

You can purchase Trophy Wife in selected countries at Sephora and Harvey Nichols stores and worldwide at www.fentybeauty.com

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