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Fenty Beauty: The Long Journey to Rihanna’s Beauty Line Has Finally Ended

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Rihanna’s long-teased beauty line finally, finally has an official launch date. Fenty Beauty will arrive on September 8, according to the Bad Gal’s Instagram account, which also noted that the line will be available at Sephora and U.K. department store Harvey Nichols in addition to the Fenty Beauty Web site.

While the singer has long taken on a broad array of non-music projects and collaborations, including designing her own fashion line, Fenty x Puma, and becoming the first black spokeswoman for Dior, her foray into cosmetics has been years in the making.

In August 2014, Rihanna and her team secured trademarks for a variety of potential businesses under the singer’s last name, including Fenty Clothing and Fenty Intimates, along with Fenty Beauty, Fenty Cosmetics, and Fenty Makeup.

Then, in August 2015, Rihanna was surprised to learn that the world had caught on to those applications and admitted to Refinery29 that she was, in fact, working on a beauty line that would launch . . . eventually.

“It’s something that I’ve always wanted to do, but I’ve always had so much on my hands,” she said. “But, this time, I’m going to make sure it happens. I’m going to find some time between albums and fragrance to do that. I promise.”

It wasn’t until 2017 that Fenty Beauty seemed like it was really happening. In May, Rihanna tweeted that the line would launch in the fall, adding a link to its Web site where fans could sign up to join “the new generation of beauty.”

While Fenty Beauty will reach wide audiences this fall, Rihanna herself has already started repping the brand. In April, a fan on the red carpet asked her what highlighter she was wearing. “It’s mine,” she responded. Then, “Face by @fentybeauty,” she captioned an image from the premiere of Valerian and the City of a Thousand Planets last week. But aside from wearing her own products in public—as she’s also been known to do with her eponymous Puma label—Rihanna has given little sense of what Fenty Beauty will look like. When she spoke with Refinery29 back in 2015, she mentioned a few science-fiction propositions for what she might want from a beauty label.

“Lashes that could just put themselves on,” she listed, “lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for.”

So, until we’re instructed otherwise, this is exactly the kind of ambitious product we’ll expect from the Fenty Beauty release this fall.

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Fenty Beauty Moroccan Spice Palette, Flyliner and more out July 6th

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The new Moroccan Spice eyeshadow palette, Flyliner liquid eyeliner, ProFiltr eye primer and more are coming July 6th from Fenty Beauty!

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Fenty Beauty complete #BEACHPLEASE collection out now

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The complete Fenty Beauty #BEACHPLEASE collection is out now! Shop the new #KILLAWATTFOILS, Lip Luminizers and Eye Shimmers at FentyBeauty.com, Sephora, Harvey Nichols and Sephora in JC Penney.

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Rihanna’s Fenty Beauty To Launch In Saudi Arabia

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Rihanna’s make-up brand, Fenty Beauty, will soon be sold in Saudi Arabia. According to RiRi’s official Twitter account, the brand will launch in Saudi on 19 April in Sephora stores.

Rihanna shared on her Instagram account: “I’m so happy to announce that @FentyBeauty is coming to Saudi Arabia on April 19th!! #SephoraMiddleEast.”

This follows successful launches across other Middle Eastern countries, including the UAE, Bahrain, and Kuwait.

It seems that people in Saudi Arabia are excited for the launch, with users tweeting back to say, “Waiting for you bae,” “Welcome!” and “You are seriously the best Rihanna Saudi Arabia will be very thankful.”

It’s no wonder that Fenty is proving popular with women all over the world, having launched with a huge range of shades to try and match to most skin tones. Last year Rihanna told Time that it was important “that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”

This news coincides with the hype surrounding Body Lava, which was named as one of Time’s best inventions of 2017. The product sold out straight after launch, and is already on its way to cult beauty product status.

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