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Yusef Williams talks Rihanna’s hairstyle and how to get her look

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Behind every BadGal is an equally creative and talented glam squad.

The queen of 2017 Met Gala, street-style killa, designer, award-winning singer, philanthropist and actress known as Rihanna has relied on her trusted hairstylist Yusef Williams for years. He travels with her on world tours and creates most of her epic red carpet looks. One of his favorite hair inventions: the faux bob.

The beauty pro calls the temporary short hair look one of the best tricks he created during Paris Fashion Week. “The wonderful thing about doing faux looks is that you don’t have to commit,” he told E! News.

Want the look? Watch the tutorial above and follow the steps below:

Step 1: Add texture to your hair using a large barrel curling iron. If you have fine hair, spray with dry shampoo to thicken.

Step 2: Section off your hair, from the left ear over to the right ear, and pin it up.

Step 3: Braid the back section in a zigzag pattern, pinning the ends. Or, you can split it into two sections and twist each section into a small bun.

Step 4: Brush top section down.

Step 5: Backcomb and tease your hair to add shape and dimension.

Step 6: Split the top half into two sections and coil each section around two fingers.

Step 7: Anchor your coiled hair into the base braids using strong bobby pins.

Step 8: Pull hairs out from the top for a more imperfect look.

Step 9: Accessorize with gold bobby pins.

Step 10: Set the style with hair spray.

Most people aren’t as daring as the songstress (which is why she’s a trendsetter). But, Yusef has a tip if you want to reach Rihanna-level hair: “I think it’s always a good idea to do things in your own space, try things out in your own space,” he suggested. “When clients come to my salon and say, ‘I want short hair,’ I whip out a short wig and say ‘This is what you’re going to look like. Can you own this?'”

Yusef’s list of accomplishments is comparable to his celebrity clients. Born and raised in Miami, the beauty pro started doing hair shortly after moving to Paris, working backstage during fashion week. He then moved to NYC, where he added an impressive list of celebrity clients. He’s worked with former First Lady Michelle ObamaKerry Washington, Tyra Banks and Naomi Campbell.Then, Rihanna happened: “As a hair artist, your biggest dream is to work with people who are willing to take risks,” he told E! News. “When I was introduced to Rihanna to do her hair, I thought, ‘Oh God, this is it. This is my time to shine.’ She is very daring and willing to take risks. It was a dream to be with somebody that was new and cool and fresh.”

“When you’re in the spotlight, being fearless comes with the territory,” he added. “Or else, this isn’t [the industry] for you.”Source: E! Online

Beauty

ICYM: Fenty Beauty among the top most searched beauty brands in 2017

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Among the most hyped launches last year was Fenty Beauty. Rihanna’s makeup brand received a load of praise for actually delivering diversity in terms of both her product selection and the ad campaigns for the brand. The biggest lesson we learned? The old myth trotted about my brands failing to deliver, ‘darker doesn’t sell’, certainly isn’t true. Just look at the commercial success of Fenty Beauty’s massive range of foundations. certainly didn’t ring true if Fenty Beauty’s commercial success was anything to go by.

Rihanna’s makeup brand landed #8 spot on the list of most searched brands in 2017. And it’s important to remind that the brand was released in September!

It was the beauty launch heard ’round the world — thanks to Rihanna dropping 40 foundations in 17 countries overnight. Soon, it was winning awardsand people and celebrities were sharing their stories about what the inclusive shade range meant to them. Now, the rest of the beauty industry is racing to catch up.

— Refinery29

If it was up to us, Rihanna’s debut make-up range would have topped the list, but seventh place will have to do. Forcing the rest of the beauty industry to sit up and take notice, Fenty Beauty’s 40 wide foundation shade range and inclusive attitude was exactly what 2017 was asking for.

— Elle

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Beauty

Mattemoiselle lipstick is here! Shop now!

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Fenty Beauty’s latest lipstick is out now! Mattemoiselle is available in 14 different shades! And we can’t yet decide which one do we like the most! You can purchase it in selected countries in Sephora and Harvey Nichols stores and worldwide at fentybeauty.com

Check all 14 promotional pictures in our gallery!

    

 

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Beauty

How To Get Fenty Beauty’s Facebook Filter & Try On Rihanna’s Fav Highlighter

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If you weren’t hiding under a rock we assume you already heard of Fenty Beauty’s Trophy Wife highlighter. The gold highlighter was one of the first products released by Rihanna’s hit makeup brand. And in case you haven’t test in on your skin yet now you got a chance… well kind of. Fenty Beauty has created a special Facebook camera effect that lets you to test how would the Killawatt Freestyle Highlighter in Trophy Wife look on you – and it totally matches the result in real life!

How to test it? For starters you need a Facebook account ;)

All you have to do to be able to use the Fenty camera effect is click over to Facebook’s camera effects. If you click it on a computer, you’ll be redirected to Facebook, where you’ll be prompted to send a notification to your mobile device, which you can then click on to use the effect. If you click on the link directly from your phone, you’ll be redirected directly to your Facebook camera. In short: you can only use the effect when on Facebook on your phone.

Just swipe right, pick the filter and you’re ready to try it!

Perfect highlighters! Which one is your fav?

A post shared by Rihanna Daily 🖤 Fenty Beauty (@rihannadailybeauty) on

You can purchase Trophy Wife in selected countries at Sephora and Harvey Nichols stores and worldwide at www.fentybeauty.com

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