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The story behind Rihanna’s exuberant high jewellery collection for Chopard



Celebrity collaborations are commonplace in fashion but in the world of high jewellery, where craftsmanship is prized over newcomer pizzazz and prices nudge six figures, they are almost unheard of. So when Chopard, one of the last family-owned watch and jewellery houses in Switzerland, unveiled a collection created with superstar Rihanna, it was enough to set the nerves of the luxury establishment jangling like a minute repeater.

What could the singer, who has 25 tattoos and counting, bring to the classic world of carats and cushion cuts? Plenty, says Caroline Scheufele, Chopard’s co-president and artistic director, who runs the company with her older brother, Karl Freidrich.

Scheufele believes that Rihanna’s confident style and convention-busting swagger are just what the high jewellery world needs. Luxury jewellery, she argues, is not immune to demographics. Its future depends on persuading millennials of the joy of gems, and who better to do that than the woman known to her 55 million Instagram followers as @badgalriri?

“I think she represents the younger generation,” says Scheufele. “And maybe they think Chopard is only for important pieces and they’re not aware that we also have these fun pieces. It opens up the brand much wider.”

Rihanna certainly brings plenty of renegade spirit. Her core collection, which starts at £1,070, features graphic, linear designs made of 18-carat Fairmined rose gold and jungle-green ceramic. But it’s the high jewellery collection, inspired by her homeland in Barbados, which really stands out.

One set of earrings (you can’t call them a pair as they deliberately don’t match) features cascading tourmalines, tsavorites, rubellites and diamonds in various paradise hues. There’s also an ankle bracelet (not a common feature of high jewellery collections) inspired by peacock feathers, which boasts tourmalines from the Congo and rare blue-gray sapphires. Its 6,000 stones took 400 hours to set. The most spectacular piece though is the necklace inspired by Barbados – a carnival of coloured gemstones, strung like beautiful bunting into a high-necked collar.

“I’m inspired by how Rihanna mixes jewellery and puts it together,” says Scheufele. “She wears mismatched earrings and she stacks up the rings and mixes fun with very important pieces. That’s the modern way to wear it. I always say that jewellery is not created to sit in the safe. By all means wear a diamond ring with jeans and a T-shirt. You don’t need an evening gown and high heels.”

Scheufele and Rihanna struck up their friendship after meeting in LA and bonding over a shared design sense and love of jewellery. “For many years we’ve accessorised her in her important moments – at the Met Ball or during the Grammys – and she loved the pieces,” says Scheufele.

About 18 months ago, the pair met up and when the jeweller arrived, Rihanna revealed her master plan. “She said she was very interested in doing a closer collaboration and actually creating some pieces. I was not surprised. She decides everything herself – her style and what she wears – and she also pushes things to the boundaries.”

Boundary pushing is a trait Scheufele shares. Now 55, she has spent her life in the rarefied world of haute horology. In 1963, Paul Andre Chopard sold his 100-year-old family firm to her father Karl, an ambitious German watch dealer, who established its reputation for craft and innovation.

“My father thought it was more important that I learnt to tell the time than to read my ABC,” laughs Scheufele, before admitting that the first watch she ever owned was not one of Chopard’s technical wonders but a Mickey Mouse timepiece from Disneyland. These days she wears a man-sized, rose-gold, diamond-encrusted L.U.C Tourbillon.

Another trait she shares with Rihanna is maverick self-confidence. Aged 16 she created her first piece of jewellery – the Happy Diamond clown, its belly full of colourful moving stones. “My father decided to have a few clowns made,” she says. “It then became a big commercial success.”

Today she’s ensuring Chopard melds old-world craft with modern techniques including the 3D printing of gold. Likewise, a diamond flower bracelet, designed to wind like a vine around Rihanna’s forearm, is mounted on an “elastic” metal called Nitinol, which is used in spinal surgeries for its flexibility, strength and ability to spring back to its original shape.

Before unveiling it on the red carpet at the Cannes Film Festival last month, Rhianna visited Chopard’s Geneva headquarters, to see for herself the technical processes that went into making her high jewellery – “She was interested in how gold was melted, she didn’t just say, ‘I want something with sapphire’,” says Scheufele.

During her visit, Rihanna was also body-scanned and moulds made of her key features – Chopard does this for all its high jewellery clients to ensure a perfect fit. A cast of the singer’s foot rests on a bench awaiting a fitting of that surprising ankle bracelet. It may be the most unconventional piece in the collection but for Rihanna and Chopard, it’s just right.


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Rihanna named The Biggest Celebrity Fashion Influencer of 2017




If there’s one celebrity who can literally pull off practically any look and constantly serves as a source of fashion inspiration for many, it’s definitely Rihanna! Therefore it came as no surprise when Rihanna was named the most powerful celebrity fashion influencer in Lyst’s 2017 Year in Fashion report.

According to the report, Rihanna helped spike searches for various designers like Puma, Off-White, Gucci and Molly Goddard, the designer behind those princess-inspired tulle dresses we’ve seen Rihanna wear both on and off the red carpet.

For the annual report Lyst  tracked more than 100 million searches; crunching the queries, page views and sales data across 5 million fashion products from 12,000 designers and stores. From Gucci to gingham, sneakers to sequins, Lyst’s data reveals what you wanted to wear in 2017.

If Rihanna Wore It, You Wanted It

All Hail Queen Ri, the most powerful celebrity fashion influencer of the year. These ten famous faces drove millions of searches for specific products and designers this year, selling out items in seconds around the world. To name and rank the most influential celebrities in fashion, we monitored the spikes in demand created by 50 global superstars during the course of 2017, by looking at search and sales response to some of their most talked-about outfits.

Rihanna also topped the list of Most Searched for Insta-hits of the year with her Gucci Logo T-shirt…

phresh out.

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The singer turned beauty mogul, fashion entrepreneur and creative director of Puma is known for always wearing the most statement designer pieces before anyone else (from those tasselled Saint Laurent boots to that Burberry cap) – and it seems that her fashion pull has only gone from strength to strength in 2017.

The Lyst report stated that Rihanna sent searches “soaring” for Puma, Off-White, Molly Goddard, Gucci and Raen.


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Rihanna Wants to Know if You’ve been “Thottie or Nice” with new Holiday Fenty for Stance Collection




Perfect for the upcoming holidays, Rihanna and Stance announce their holiday collection of the Fenty for Stance by Rihanna line. For her latest offering, Rihanna gifts us with a curated mix of holiday kitsch, everyday ‘Fenty’ staples, along with a special “present” to her loyal Navy.

This collection marks the brand’s contributing creative director, designer, and Punk and Poet brand ambassador’s 9th drop with Stance.

The Fenty for Stance by Rihanna collection takes on a rich, wintery color palette with an eclectic mixture of preppy, grade school classics fused with festive notes of traditional holiday aesthetics. The Fenty Prep sock is made on Stance’s Anklet Roll Cuff construction in colors burgundy, cream, and navy and adorns a Fenty logo on the cuff of a ribbed knit base. Perfect for colder weather, the line offers two over-the-knee styles: the Pure Platinum, a shimmery hosiery sock with athletic striping detail and the Fur Fatale, Rihanna’s take on a familiar gym class aesthetic with white fur striping in black and red. For those pondering if they made Rihanna’s list this year, tap the Thottie or Nice, a 200-needle crew sock with athletic striping in colors wine and cream. Lastly, Rihanna is offering a gift specifically for her fans, the Saucy, taking on her stick figure, fan made “Rhenna” illustration, seen grasping a glass of red wine on Stance’s tomboy lite construction.

Rihanna’s Fenty for Stance holiday collection retails for $14-$24 and will be available November 7th at, Stance Flagship store in Soho, New York. For more information on new Stance releases, visit and follow Stance’s Instagram.

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