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Rihanna and the story of ‘Shoe of The Year’



Rihanna’s Puma Creepers was the first sneaker designed by the pop star under her new FENTY PUMA label. It was first released in fall 2015  and it took only three hours to sell out on the release day.

The Creepers are remixed version of orginal Puma Suede sneakers with extra thick soles inspired by the creeper silhouette popular during the punk rock era of the ’80s and ’90s. It is without doubt that Puma played their cards right landing one of the most influential faces in pop music and fashion in Rihanna, giving her the title of their Creative Director.

The Fenty Puma Creeper was quickly announced as the 2016 Shoe of the Year: The award was presented at the 30th annual Footwear NewsAchievement Awards in New York on Nov. 29. 2016.

“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,” Rihanna told FN. “It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”


On September 25th the first drop was released featuring The Creepers in three colors – Black/Oatmeal , Black/White – Black and Oatmeal. The price range was $120. The first three colors were restocked on May 26th 2016.

Over 5000 pairs were sold globally on that first weekend – with over a thousand pairs selling out on in Europe and North America within a few hours. Stores like our PUMA Store in Paris or Footlocker Europe also sold their complete stock of the shoe, Naked in Copenhagen had a line around the corner in the morning and were out of Creepers afterwards, and major sneakerhead store Sneakers N Stuff in Sweden sold out within minutes.

This trend has continued in other parts of the world with strong sellthru rates of the different colours throughout September and the beginning of October, proving that our partnership with Rihanna is poised for long-term success.

Rihanna’s own enthusiasm for the Creeper and a new creative campaign featuring her and artist Travi$ Scott, contributed to the successful launch. Prior to the pre-sale date, PUMA sponsored Rihanna’s block party during New York Fashion Week and secured a strategic exclusive to, which was picked up by media around the world. We also launched advertising on billboards and taxis in New York City and LA, had lots of support from social media on Rihanna’s and our channels and seeded the Creeper to all the right influencers and press. Fans took to social media by storm, posting their Creepers and showing the world how they wear Rihanna’s first shoe with PUMA.


Following the success of the first drop, PUMA and their brand ambassador Rihanna release a second offering of the Fenty Creeper.  In the middle on November it was announced that three more additional colors will be soon released. The new colorways include all-white with a gum sole, pink and green with a gum sole and dark and light blue.

#THECREEPER returns with new colors and men's sizes! #FENTYXPUMA

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On May 2016 it was announced that Rihanna x Puma are about to release yet another drop of The Creepers. The three colorways: all black, all white, and forest green suede with burgundy accents and a gum rubber sole. The new looks were released on May 26th. The price was around 160$


The multicolored camouflage print sneakers went live on at 10 a.m. ET on July 28th, priced at $140 for both men and women. In addition to the camo Creepers, Puma also surprised customers by restocking several other colorways of the silhouette for men and women, as well as the Trainer style. Yet again, it only took couple of hours before the cameo print creepers was sold out.


On November 2016 it was announced that Rihanna x Puma Creeper will release in new velvet installments on December featuring a soft textile upper complete with monochromatic options, waxed laces, and metallic gold foil branding for a luxurious look perfect for dressing up or dressing down.


The latest duo of releases for the hit platform sneaker get down to basics with one pair in a simple white leather upper with black accents, while the other goes all-black. There’s more to the latter than a triple black colorway though, as it is built with a smooth and glossy patent leather upper with a crinkled texture. The leather pack was released on April 6th, 2017.


FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year and accepted it in person with a heartfelt and funny 20-minute speech about his fashion rise and hit Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.

“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.

This year, Rihanna’s Creepers have flooded Instagram feeds, caused site crashes and popped up on eBay the moment the shoes sell out. Fans of Rihanna’s bold, devil-may-care approach to fashion have scrambled to get their hands on a pair of Creepers, which have released in an array of mostly neutral colorways over the past year. But it’s not just female fans who are scooping up the style: Rihanna and Puma have also released the Creepers in men’s sizing with success.

Rihanna later shared on Instagram:

To God be the Glory 🙏🏿🙏🏿🙏🏿!!!
What a blessing to be honored with this prestigious award, and to be the first woman receiving “SHOE OF THE YEAR” at #FNAA !!
Never could I have imagined the amount of support and love we got from around the world for #THECREEPER !!! Thank you to everyone who represented and made the movement!!! One Love ❤️. #FENTYxPUMA


The Creeper — which has been worn by Cara Delevingne, Gigi and Bella Hadid and The Weeknd, among other celebrities —  is a twist on Puma’s classic styles, decked out with a Creeper-style sole. Rihanna, who serves as creative director for the athletic brand, designed the shoe with input from menswear brand Mr. Completely, which had previously made her custom Adidas and Nike sneakers.


A Look At Rihanna’s Acting History, From ‘Bring It On: All or Nothing’ to ‘Ocean’s 8’




The trailer for the highly anticipated Ocean’s Trilogy sequel/spin-off, Ocean’s 8was released today (Dec. 19) and features an all-star cast of numerous badass women — including everybody’s favorite Barbadian triple-threat, Rihanna.

The iconic superstar has proved time and time again that she is a force to be reckoned since her early days, through her music, fashion and beauty ventures, but also her various acting roles, which have truly showed her versatility and superb talent.

From early work such as Bring It On: All or Nothing to this past year’s sci-fi adventure Valerian and the City of a Thousand Planets, Rihanna has proved she has what it takes to make it in the acting world. Here’s a look back at Rihanna’s roles in both film and television.

Bring It On: All or Nothing (2006)

The cheerleading comedy finds a transfer student trying to join the cheerleading squad of a rough high school, where she not only faces off against the new school’s head cheerleader, but against her former school in a cheer competition as well. Rihanna makes a cameo appearance in the film, where she announces the cheerleading competition and declares that the winners shall appear in a music video with her. A small role, yes, but as good a starting place for Rihanna as any.


In this sci-fi action film, we find Rihanna far from the comforts of the stage, thrust into a war filled with uncertainty. The 2012 film based off the board game of the same name follows a fleet of ships that battle a series of unfamiliar foes, where Rihanna stars as Cora Raikes, a weapons specialist aboard one of the ships. Director Peter Berg stated in an interview with GQ that he came up with the idea to cast Rihanna after he realized she could act when she performed a skit on Saturday Night Live. Rihanna later went on to state that she accepted the role because she wanted to “do something badass.”

This Is the End

The 2013 end of the world comedy directed by Seth Rogen features a hilarious appearance from Rihanna, who is attending a party at James Franco’s house where she and numerous other celebrities are faced with the doom that will be brought on from the impending apocalypse. Though brief, Rihanna’s cameo showcases her comedic chops and versatility as an actress.


Starring in a movie-within-a-movie, Rihanna plays the villain of “MoonQuake Lake,” the flick that Jamie Foxx and Quvenzhané Wallis go to see together in the musical adaptation. The fake film also co-stars Mila Kunis and Ashton Kutcher.


This 2015 film from DreamWorks finds Rihanna cast in the lead role as Gratuity “Tip” Tucci, a teenage girl who befriends an alien on the run from his own people. During a round of press interviews for the film, Rihanna and her costars Jim Parsons and Steve Martin were asked about the possibility of life on other planets — to which Rihanna suggests keeping an open mind.

Bates Motel

On the hit A&E series, Rihanna starred as Marion Crane, the troubled secretary who played an iconic role in the 1960 horror classic Psycho, which the series is based off of. Taking over the character from Janet Leigh, Rihanna brought a modern and more relatable version to the screen for viewers to identify with. Viewers who were hoping for a remake of the infamous murder scene were out of luck, however, as Rihanna’s version of Crane survived and her lover, Sam Loomis, meet his untimely demise instead.

Valerian and the City of a Thousand Planets

Meet Bubble, the shape-shifting burlesque dancer portrayed by Rihanna in this fantasy film about two special operatives who must race to identify the evil that threatens the future of their home and the universe. Director Luc Besson contacted RiRi’s manager to offer her the small but crucial role, to which she accepted, and shot around her jam-packed touring and promotions schedule.

Ocean’s Eight

Set to be released Summer 2018, Ocean’s Eight will find Sandra Bullock’s character, Debbie Ocean, attempting to pull off a heist at New York City’s star-studded Met Gala, following in the footsteps of her infamous family. Rihanna will star as Nine Ball, a computer genius and hacker who aids Debbie in her quest, and will star along other such acting stars as Cate Blanchett, Mindy Kaling and Sarah Paulson.

Source: Billboard

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Rihanna for Vogue Paris (December 2017)




Check out all the scans from the latest edition of Vogue Paris!

Rihanna is December’s special guest editor and she graces not one but three 3 covers. The three photoshoots were shot by 3 different photographers (Juergen Teller, Inez and Vinoodh, and Jean-Paul Goude) with 3 editorials. The magazine is out on newsstands now! Don’t miss it and view all the photos at


So we got to ask…

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Rihanna on Building a Beauty Empire: ‘I’m Going To Push the Boundaries in This Industry’




Rihanna’s make-up line, Fenty Beauty, has garnered rave reviews since its launch in September, both for its quality-to-affordability ratio and its emphasis on inclusivity. (It launched with 40 shades of foundation and an ad campaign featuring a diverse array of models.) Now that Fenty Beauty has been named one of TIME‘s 25 Best Inventions of 2017, Time Magazine caught up with its superstar creator to talk about how and why she’s building a beauty empire, and what’s in store for the future.

TIME: What’s your earliest memory of beauty?

Rihanna: My lifelong obsession with makeup started with watching my mom put her makeup on. I always loved to watch her, and all the funny faces she was making in the mirror. I never understood it until I got older and fell in love with makeup myself and really started becoming obsessed. The first time I remember having my makeup done was for this beauty pageant that I did in school. I was 15, about to be 16, just before I got signed. I had my full face done for this pageant — my mom actually did my makeup. And ever since then, ever since I saw foundation on my skin, I could never look at my skin without foundation again. Makeup, it spoiled me.

Why do you wear makeup now? What role does it play in your daily routine?

Makeup is like a secret weapon. Depending on my mood, my look, or the occasion, makeup can go from very subtle to a complete transformation, and that’s the fun in makeup: being able to play and create in endless ways.

You’ve said that you created this line so that all users could have a product that looked good on them, no matter the shade. Did you have difficulty in the past finding products that worked for you? And if so, how did you use that experience while creating your own line?

I’ve had my makeup done thousands of time, and when it comes to foundation, you just never know how it’s going to turn out. I think foundation should look like great skin, so it was important to me that the Pro Filt’r foundation had a soft matte finish because you want a dewy look, but never shiny! It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.

What were the most important factors that you considered while creating Fenty Beauty?

Texture is the most important part of the Fenty Beauty brand. The highest priority is in the texture, from the foundation to Match Stix, to Killawatt, to Invisimatte Blotting Powder – it’s all about texture. It was really important to me that each product is made to easily build and layer with lightweight textures that are flexible even when you want to re-apply.

How involved were you in the process of creating the products?

I have 100 percent involvement in this process, which is what makes this so special and very fun. I have so much creative freedom from products to packaging, and that’s really the only way this brand will stay true to my vision for it.

What has surprised you the most about the response to Fenty Beauty?

I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.

Do you have a favorite product from Fenty Beauty?

I’m obsessed with Gloss Bomb. It never gets old. Everything about it from the XXL wand, the texture, scent and feel. But funny enough, some of my favorite products aren’t even out yet.

What’s next for you and the world of beauty?

The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry.

A collection! #FentyBeauty

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