Rihanna: Good Girl Gone Global
Rihanna is the cover girl of Economic Insight’s Summer issue. Although the magazine’s content was published online in September, the short article is worth the read:
While much has been written of Rihanna’s incredible numbers as an artist: 14 Billboard #1 Singles, 8 Grammy Awards, 8 American Music Awards, 6 NRJ Music Awards, 7 People’s Choice Awards, 4 MTV Music Awards, 2 BRIT Awards, 23 Billboard Music Awards, 54 million albums and 210 million tracks sold worldwide – the first and only artist with a RIAA 100 million platinum and gold certification; the numbers of Rihanna, the business woman are not too well known.
With over 81 million facebook fans, 67 million twitter and 46 million instagram followers, Rihanna was recently named the “most marketable of all big-name celebrities” by NPD Group’s BrandLink database. Major brands across the world certainly agree, with Rihanna’s hefty portfolio of endorsement deals, including brands from Los Angeles to Brazil to Seoul and products ranging from Perfume to Coconut Water to Telecoms.
One of the most fashionable celebrities of all time, the 2014 recipient of the Fashion Icon lifetime achievement award from the Council of Fashion Designers of America (CFDA), a special prize reserved for “an individual whose style has made a significant impact on popular culture on an international stage” – has leveraged her penchant for style to create partnerships with iconic names like Armani, Mac, Manolo Blahnik, Puma, Christian Dior and River Island.
Add in her global tour revenue, an eight figure deal with Samsung, her ownership stake in Tidal streaming, the launch of her style agency Fra8me, the launch of her own record label and it’s clear to see that this woman from Westbury Road is now a global mogul.
Source: Latest News