Rihanna and Cara Delevingne team up for Puma campaign

Cara Delevingne is the new face of PUMA’s “Do You” campaign, which cites a quote from Rihanna, Puma’s creative director, as its basis: “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.”


Rihanna directed Delevingne in the new campaign, where the model poses in Puma athletic wear in a studio and on the city streets.

“It was effortless to collaborate with her because she’s a close friend,” Delevingne told Refinery29. “I really admire both her business mind and her creativity, so working on this campaign together was a really great experience,” adding that pairing up with her pal also left her inspired.

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