Rihanna launches FENTYxPUMA collection in NYC



Rihanna just hit another major moment in her career. Nearly seven months after Rihanna debuted her first runway collection with Puma at New York Fashion Week, the line was officially made available to the public on Tuesday (September 6).

RiRi was on hand for the exclusive launch at Bergdorf Goodman in New York City.

How do you like Rihanna's outfit today? #FENTYXPUMA

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While crowds swarmed Rihanna as she posed with the retailer’s shop windows, more fans eagerly waited inside to get a glimpse of Puma’s creative director and to shop her collection.

Before cutting the ribbon for the Bergdorf debut, Rihanna thanked Linda Fargo, SVP fashion and store-presentation director at Bergdorf Goodman, and president Josh Schulman. She said:

“Linda played a very big role in making this possible. It’s every designer’s dream to be carried at Bergdorf Goodman. For an island girl like me to carry such a prestigious brand like Puma from just the athleticism of the brand to glamour, and bring it all the way to Bergdorf Goodman is such a big deal for me. It makes me feel very special. Thank you guys for taking a chance on me. I can’t believe my fans can come here and buy my collection.”

Every detail has the #Rihanna touch. The #FENTYxPUMA collection is here. PUMA.com/Rihanna

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Afterwards, Rihanna hung around and shopped with fans before heading to Foot Locker for another celebratory launch of her Fenty Puma by Rihanna collection.

#FENTYxPUMA launch at @SIX02 yesterday. Purchase the first round at PUMA.com/Rihanna

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This is the first round of Rihanna’s Fall collection and you can get it here.

Find more photos here and on Rihanna Daily’s Twitter and Instagram and check out this page in case you missed Rihanna’s Snapchat story (‘rihanna’).

Via FN.