Rihanna Teases ‘First Ever’ IMAX Music Video for ‘Sledgehammer’
Several months after the release of her seventh studio album ANTI, Rihanna is keeping busy with a new soundtrack cut called Sledgehammer, an original track for the space epic Star Trek Beyond.
The bad gal teased what she called the “1st ever IMAX music video” for the ballad on Twitter (June 28). In the 27-second snippet, Rih dons a baggy red ensemble against a cosmic backdrop as purple orbs appear at her fingertips.
— Rihanna (@rihanna) 29 czerwca 2016
“Sledgehammer” marks the first music video shot entirely with IMAX® cameras. Director Floria Sigismondi used the new ALEXA IMAX camera, the same camera that was used to film the key battle sequence in “CAPTAIN AMERICA: CIVIL WAR.” The ALEXA IMAX 65mm camera is a next-generation revolutionary 2D digital camera developed through a partnership between ARRI and IMAX for in the IMAX format. The “Sledgehammer” video is produced by Maavven. The latest trailer for Star Trek Beyond featured a preview of the song.
Sigismondi stated, “I have been a fan of ‘STAR TREK’ since I was a little girl. I loved the idea that it explored new territory and the unknown. So being able to be the first director to shoot a music video entirely with IMAX cameras and use this revolutionary technology to explore a different type of new territory was a dream come true.”
Star Trek Beyond actors, Zachary Quinto and Zoe Saldana, praised the song after their 27-year-old co-star Yelchin passed away earlier this month in a car accident. “Thank you @badgalriri, for a beautiful song during one of the most difficult times for our StarTrek family,” Zaldana offered in an Instagram caption. “We know Anton would be proud.”
Star Trek Beyond lands in theaters on July 22 while the epic visual for “Sledgehammer” will hit Tidal and Vevo at 10 a.m. ET on Thursday, June 30.
“STAR TREK BEYOND,” the highly anticipated next installment in the globally popular Star Trek franchise, created by Gene Roddenberry and reintroduced by J.J. Abrams in 2009, returns with director Justin Lin (“The Fast and the Furious” franchise) at the helm of this epic voyage of the U.S.S. Enterprise and her intrepid crew. In “Beyond,” the Enterprise crew explores the furthest reaches of uncharted space, where they encounter a mysterious new enemy who puts them and everything the Federation stands for to the test.
From Paramount Pictures and Skydance, “STAR TREK BEYOND” is a Bad Robot, Sneaky Shark, Perfect Storm Entertainment production. The film stars John Cho, Simon Pegg, Chris Pine, Zachary Quinto, Zoë Saldana, Karl Urban, Anton Yelchin and Idris Elba. Directed by Justin Lin, the third film in the franchise series is produced by J.J. Abrams, Roberto Orci, Lindsey Weber, and Justin Lin; and executive produced by Jeffrey Chernov, David Ellison, Dana Goldberg, and Tommy Harper. Based upon “Star Trek” created by Gene Roddenberry, the screenplay is written by Simon Pegg & Doug Jung.