Floria Sigismondi talks directing Rihanna’s “Sledgehammer” video
“I worked closely with the makeup artist. Rihanna was really into having tattoos on her face, which was amazing. She was really into getting rid of her eyebrows. It was a unique look. And we love her because she’s so daring and tries new things. I feel like she really become the character, which is a director’s dream—when someone’s really going to go there. Even in the way that she’s moving and creating a language with her hands and her body. She’s in it. She gives you her all. In every performance there was something I could have taken. It’s really amazing the amount of times she performed the song, and every time she gave you something. It was really magical to watch.” Read more at Entertainment Weekly.
“It was filmed in the desert in a place called the Trona Pinnacles, about four hours away from Los Angeles. I was looking for otherworldly locations. I had shot there before, but I didn’t take advantage of it at all. I really knew the location, and the IMAX really brought out the landscape in a much greater way than if I shot with a regular camera.” Read more at Vogue.
“It was my first time working with Rihanna. We had talked about doing something before, so when this came up we had already met and so it was kind of fluid. For me it was more about creating this being, and I think in her movements and all that, it was almost great that we were in the middle of nowhere because we kind of all lost ourselves in this other-worldly terrain.” Read more at V.