“Work” becomes Rihanna’s 27th Top 10 hit in the US; “ANTI” debuts
Rihanna makes a splash on Billboard’s charts this week, as her new album Anti arrives on the Billboard 200 while its lead single “Work” debuts in the top 10 on the Billboard Hot 100 and at No. 1 on the Hot R&B/Hip-Hop Songs chart.
‘ANTI’S ARRIVAL: Despite being available for only a fraction of the chart tracking week, Anti starts at No. 27 on the Billboard 200 albums chart dated Feb. 13, bowing after only a little more than a day’s worth of activity in the marketplace, as the latest chart’s tracking week ended on Jan. 28.
Anti was released through Tidal’s streaming service on the evening of Jan. 27. (It was not released commercially until Jan. 28 through Tidal, and then through all digital retailers on Jan. 29. A physical CD release for the album is scheduled for Feb. 5.)
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The Billboard 200 ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The chart’s tracking week runs Friday through Thursday each week.
Anti’s bow on the chart is largely driven by track sales and streaming activity of its lead single “Work” (it was released at 8 a.m. ET on Jan. 27) along with streams of the album’s tracks. In the week ending Jan. 28 in the U.S., “Work” sold 126,000 downloads and Anti album generated 4.7 million streams for its songs, according to Nielsen Music. A small number of sales for the Anti album were registered in the week ending Jan. 28, but not enough for the set to chart on any of Billboard’s pure album sales charts.
Anti’s streaming debut on Tidal was concurrent with its availability — in a limited quantity — as a free download, supported by Samsung. Anti generated 1.47 million downloads globally in less than 15 hours. Those gratis downloads do not count toward the charts or Nielsen Music’s sales figures.
Industry forecasters expect Anti to make a big leap up the Billboard 200 chart next week — possibly to No. 1 — after the album has a full week of activity behind it. Prognosticators suggest Anti could shift around 125,000 in equivalent album units in the week ending Feb. 4, which could power the album to No. 1 on the chart dated Feb. 20. If Anti hits the top, it will mark Rihanna’s second No. 1, following her previous studio album, 2012’s Unapologetic.
TOP 10 ON THE HOT 100: Rihanna roars in at No. 9 on the Hot 100 with Anti lead single “Work” (featuring Drake) — her 27th top 10 hit, and Drake’s 15th. She now ties Mariah Carey, Janet Jackson and Elton John for the fifth-most top 10s in the Hot 100’s history. (Madonna leads with 38.) “Work” is Rihanna’s milestone 50th Hot 100 hit.
“Work” debuts at No. 1 on Digital Songs (126,000 sold in its first week; the song sold that sum in just more than a day of the tracking week ending Jan. 28, as, again, it was commercially released at 9 a.m. ET on Jan. 27), marking Rihanna’s record-extending 14th No. 1 on the sales chart. “Work” also launches at No. 27 on Radio Songs (44 million in just more than four days of availability), marking her highest career debut on the airplay ranking, and drew 2.2 million streams (in just more than a day, as the Digital Songs and Streaming Songs tracking week runs Friday-Sunday; Radio Songs covers Monday-Sunday each week).
NO. 1 ON HOT R&B/HIP-HOP SONGS: “Work” crashes in at No. 1 on Hot R&B/Hip-Hop Songs, landing Rihanna her fifth chart-topper on the list and Drake his 14th.
Rihanna previously hit No. 1 with “FourFiveSeconds” (in 2015, with Kanye West and Paul McCartney), “The Monster” (2013; Eminem featuring Rihanna), “Diamonds” (2012) and “Take a Bow” (2008). “Work” is her second single to debut at No. 1, and her first as a lead act, following “The Monster.”
The No. 1 debut of “Work” is driven by its handsome sales and airplay start. It enters at No. 1 R&B/Hip-Hop Digital Songs and No. 15 on R&B/Hip-Hop Airplay (her highest debut ever).
“Work” also logs Rihanna her 16th top 10 effort on Hot R&B/Hip-Hop Songs. She first visited the region with “Umbrella,” which peaked at No. 4 on July 14, 2007.
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