Connect with us

New Music

ANTI certified Platinum; TIDAL’s director of Marketing talks ANTI

Published

on

ANTI is officially certified platinum (1 million copies sold) by the Recording Industry Association of America!

iTunes     TIDAL

ANTI was streamed more than 13 million times the night it was dropped, and all the free downloads (over a million) that Rihanna offered on Twitter were redeemed within 14 hours.

“When we started this campaign, we expected this to take a week,” Grace Kim, TIDAL’s director of Marketing told SPIN over the phone. Instead, they moved “1.4 million in not 24 hours but 15 hours,” she continued. “That’s a really big deal for us.” When asked if the initial leak of the record just hours before it was officially released hurt or helped ANTI gain the buzz to ship 1.4 million copies, Kim said no. “Look, we know what happened here, in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all.”

Though the RIAA is recognizing ANTI’s milestone numbers, Billboard and Nielsen are not counting ANTI’s sales on TIDAL towards their totals. “There were conversations [with Billboard] early on when this promotion and partnership started, but ultimately it became about giving music directly to the fans,” Kim explained. “While everyone would’ve loved to have it count, the thing that we’re focused on here is that it’s No. 1.”

“This is the new model. The new model is about how many fans are we getting the music to,” Kim told SPIN. “Soon enough everyone else with have to come along for the ride. We believe this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music. It’s just a different way of thinking.”

For their part, TIDAL considers ANTI a tremendous success, and the buzz about the album (and future large projects they’re not allowed to hint at yet) are helping to draw people to the streaming site following a slow burn. “We’re ecstatic,” Kim said.

More to come…

Related articles:

Continue Reading

Music

Drake Joins N.E.R.D. & Rihanna on New ‘Lemon’ Remix

Published

on

By

Drake opens a new remix of “Lemon,” N.E.R.D. and Rihanna’s collaboration off of 2017’s No One Ever Really Dies.

Pharrell premiered the track during a guest mix on OVO Sound Radio Saturday night (March 17). He then tweeted a preview of the “Lemon” remix, which is now available on Apple Music, iTunes and Spotify.

Original version:

 

Continue Reading

Music

Rihanna releases “Consideration (Dance Remixes)”

Published

on

By

The ANTI era isn’t over yet. New remixes for “Consideration ft. SZA” are out now! Listen on Spotify, Tidal, Apple Music.

Tracklisting:

  1. MK
  2. Dirty South
  3. Mangal Suvarnan
  4. James Carter
  5. Will Clarke
  6. Stafford Brothers

Continue Reading

Music

New Music: N*E*R*D feat. Rihanna – Lemon

Published

on

By

N*E*R*D is back and for their first comeback single they invited Rihanna! Check out the brand new track called “Lemon” where we can hear Rihanna…rapping! Welcome the new Queen of Rap everyone!

 

Listen on Tidal | Spotify | iTunes

 

LYRICS

[Intro: Pharrell Williams]
The truth will set you free
But first, it’ll piss you off

[Verse 1: Pharrell Williams]
Hey! Bad bitches wanna be my bae
Hey! Hold me down like the C.I.A
Hey! Side of my car, tryna see my face
Hey! Want me to beat it like the T.I. case
Oh (hey!) and if it’s heated I’ma be my face
Hey! And best believe, it’s gon’ be outrageous
Hey! Hatin’ niggas can’t believe my race
Hey! Niggas hit you with the Eli face, oh

[Refrain: Pharrell Williams]
Bouncin’ around, bouncin’ around, bouncin’
Bouncin’ around, bouncin’ around, bouncin’
Scrunchin’ their eyes with your name in their mouth and
Bouncin’ around, bouncin’ around, bouncin’

[Verse 2: Pharrell Williams]
Hey! You keep askin’ me where I’m from
Hey! I brought the borders and did I run?
Hey! Keep askin’ how I feel ’bout guns
Hey! It’s a light and dark army, which side you choose? Oh
Hey! If not now then when?
Hey! And if not me then who?
Hey! Don’t drink the Kool-Aid, my friends
Hey! I tried to tell y’all about this dude

[Refrain: Pharrell Williams]
Bouncin’ around, bouncin’ around, bouncin’
Bouncin’ around, bouncin’ around, bouncin’
Hate [?] found right in their couches
Bouncin’ around, bouncin’ around, bouncin’

Wait, wait a minute
Shout out to them people, people
Wait, wait a minute
P-p-p-people, people
Wait, wait a minute
Mad ethnic right now

[Chorus: Rihanna]
I get it how I live it
I live it how I get
Count the mothafuckin’ digits
I pull up with a lemon
Not ’cause she ain’t livin’
It’s just your eyes get acidic
And this here ain’t a scrimmage
Mothafucka, we ain’t finished
I told you we won’t stop
A nigga ’bout his business
Like yours, but you rented
Wave hello to the top
Nigga the Veyron glide
Tell the paparazzi get the lens right
Got the window down, top, blowin’ la
Got the hazard on, only doin’ five
You can catch me, Rih, in the new La Ferrar’

[Verse 3: Rihanna]
And the drop behind got arms
Yeah, longer than LeBron
Just waitin’ for my thumb like The Fonz
Woo! This beat tastes like lunch
But it’s runnin’ from veneers and it’s runnin’ from the fronts
But everyday, hey, we’re lemonade
I was afraid, once a nigga graduate
Would I be okay?
So I prayed and I prayed
It’s Rihanna, nigga
My constellation in space
Worst [?], done sparked dem chase, nigga

[Bridge: Pharrell Williams]
Nigga, bath salt, bitin’ speakers in the face
Bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face
Bath, bath salt, bitin’ speakers in the face

[Chorus: Pharrell Williams]
I get it how I live it
I live it how I get
Count the mothafuckin’ digits
I pull up with a lemon
Not ’cause he ain’t livin’
It’s just your eyes get acidic
And this here ain’t a scrimmage
Mothafucka, we ain’t finished
I told you we won’t stop
A nigga ’bout his business
Like yours, but you rented
Wave hello to the top
Nigga the Veyron glide
Tell the paparazzi get the lens right
Got the window down, top, blowin’ la
Got the hazard on, only doin’ five
You can catch me…

[Refrain: Pharrell Williams]
Bouncin’ around, bouncin’ around, bouncin’

[Outro: Pharrell Williams]
You can catch me
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute
Wait, wait a minute

Continue Reading

Trending