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Rihanna Launches New Styling, Hair and Makeup Agency

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Rihanna is getting her Ari Emanuel on. The WME-repped pop diva quietly has founded a beauty and stylist agency called Fr8me with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly. The Los Angeles-based firm assists artists in booking commercials, editorial shoots, ad campaigns and red-carpet gigs.

“Hair, makeup and styling play an important role in creativity,” Rihanna, 27, tells THR. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”

Talent already on board: Rihanna’s longtime makeup artist Mylah Morales, Taraji P. Henson’s wardrobe stylist Jason Bolden and hairstylists Patricia Morales (Evan Rachel Wood, Fergie) and Marcia Hamilton (Jada Pinkett Smith and the Smith family).

“We are lucky enough to have some of the best artists at Fr8me,” adds Rihanna, “but I also have a soft spot for finding new talent with extraordinary skills!”

The creative moonlighting doesn’t end there: In conjunction with Fr8me, Rihanna has started the photo agency A Dog Ate My Homework, which represents shooters Erik Asla and Deborah Anderson.

“Our goal is to have a stellar reputation,” says Demouy. “The industry’s changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”

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Beauty

Fenty Beauty Moroccan Spice Palette, Flyliner and more out July 6th

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The new Moroccan Spice eyeshadow palette, Flyliner liquid eyeliner, ProFiltr eye primer and more are coming July 6th from Fenty Beauty!

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Beauty

Fenty Beauty complete #BEACHPLEASE collection out now

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The complete Fenty Beauty #BEACHPLEASE collection is out now! Shop the new #KILLAWATTFOILS, Lip Luminizers and Eye Shimmers at FentyBeauty.com, Sephora, Harvey Nichols and Sephora in JC Penney.

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Fashion

Rihanna’s Savage x Fenty lingerie is out now

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Savage X Fenty Lingerie is now available worldwide at SAVAGEX.com! Check out photos and videos from the launch event in New York City:

Rihanna’s reaction to her own hologram at the #SavagexFenty launch party. 💥

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