Behind the scenes: Rihanna X Puma
PUMA revealed three beautiful photos of Rihanna on the set of her previous campaigns. You can see them here.
And if you wish to see all of her PUMA photos, click here.
Rihanna is PUMA’s global brand ambassador for women’s training and serves as a PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand.
As a Creative Director, Rihanna directly influences product collections since early 2015, and works in partnership with PUMA’s Internal Product Creation team. Rihanna works with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.