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Why Fader’s 100th issue was downloaded 1 million times in a week



Music and culture magazine The Fader is best known by its fans for bringing to light emerging artists — from Kanye West to The White Stripes to Nicki Minaj — before they’ve broken big. But this week it is Fader itself that has taken centerstage.

The 16-year-old print magazine celebrated its 100th issue by releasing its entire archives for free through BitTorrent — all 99 previous issues. The current 256-page issue, with Drake and Rihanna on alternate covers, is also available for free download on the site. The move its turning out to be as successful as it is unconventional: In one week, Fader has seen nearly 1 million downloads of the 100th issue (that number was at 975,000 as of Thursday morning, according to a Fader spokesperson) and nearly 40,000 people have downloaded the entire Fader 100 BitTorrent Bundle.

Read the entire Rihanna article for Fader Magaziner here.

“The numbers have been staggering,” said Jon Cohen, who co-founded the magazine with Rob Stone in 1999. “We’re 100 issues in and we’ve seen the biggest growth we’ve ever had in our history. That’s really encouraging in a music space where a lot of others have lost their way.”

When Fader printed its first issue, Spin and Vibe were still viable music publications. Pitchfork, which was acquired by Condé Nast last week, was in its infancy, and MTV was still able to influence the market. Today, Spin and Vibe no longer exist. While Fader’s paid circulation is not audited, the magazine reports it has about 40,000 print and 12,500 digital subscriptions. saw 1.2 million unique visitors in September, according to comScore — dwarfed by Pitchfork’s 2.8 million and Rolling Stone’s 11 million September uniques.

Rihanna covers The FADER Magazine. Full story + photos at

A post shared by Rihanna Daily (@rihannadaily) on

“It’s a very nice music magazine; I look at every issue,” said Samir Husni, founder and director of the Magazine Innovation Center at the Meek School of Journalism and New Media. “Fader has been true to its core since its beginning. Spin and Vibe were frozen in time, exactly like Playboy.”

Husni said the Fader has remained viable, like Rolling Stone, by understanding its readership and not trying to expand too quickly. Which is not to say it’s stagnant. Fader magazine and both underwent a significant redesign this year, complete with a new streamlined logo. Since the redesign, traffic is up 316 percent online and 449 percent on mobile, according to Cohen.

The publisher has made an investment in video, grown its events business and dabbled in e-commerce. The magazine re-hired Naomi Zeichner as editor-in-chief, who left the magazine seven months prior to join BuzzFeed. She returns with both an understanding of the Fader sensibility and the BuzzFeed nose for scalability. So the BitTorrent Bundle is a gift to the readers that have stuck it out with Fader — and an enticement to stick around.

Husni, however, has his doubts. “Offering your entire archives for free is a nice gimmick, but how are they going to make money out of it,” asked Husni. “Esquire did it with Esquire Classic: You have to pay for it.”

If there was any concern over giving the store away for free through the BitTorrent Bundle, though, Cohen wasn’t letting on. “If we can hit readers where they want to consume, we can find a way to monetize,” he said. “Let’s put it on as many platforms as makes sense for our readers.”

Indeed, the Fader bundle is the second-most downloaded text project in BitTorrent’s history, with a 25 percent conversion rate. Since January 1, The Fader has been mentioned more than 239,000 times on Twitter, peaking in February when several stories revolving around Kanye West received a lot of attention, according to Brandwatch analyst Kellan Terry. September and October have seen tweets with the most positive sentiment, most likely an outpouring of support around Fader’s 100th issue.

“We will do anything that enhances our reader experience,” said Cohen. “We’re not trying to become the Walmart of music.”

Via Digiday

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A Look At Rihanna’s Acting History, From ‘Bring It On: All or Nothing’ to ‘Ocean’s 8’




The trailer for the highly anticipated Ocean’s Trilogy sequel/spin-off, Ocean’s 8was released today (Dec. 19) and features an all-star cast of numerous badass women — including everybody’s favorite Barbadian triple-threat, Rihanna.

The iconic superstar has proved time and time again that she is a force to be reckoned since her early days, through her music, fashion and beauty ventures, but also her various acting roles, which have truly showed her versatility and superb talent.

From early work such as Bring It On: All or Nothing to this past year’s sci-fi adventure Valerian and the City of a Thousand Planets, Rihanna has proved she has what it takes to make it in the acting world. Here’s a look back at Rihanna’s roles in both film and television.

Bring It On: All or Nothing (2006)

The cheerleading comedy finds a transfer student trying to join the cheerleading squad of a rough high school, where she not only faces off against the new school’s head cheerleader, but against her former school in a cheer competition as well. Rihanna makes a cameo appearance in the film, where she announces the cheerleading competition and declares that the winners shall appear in a music video with her. A small role, yes, but as good a starting place for Rihanna as any.


In this sci-fi action film, we find Rihanna far from the comforts of the stage, thrust into a war filled with uncertainty. The 2012 film based off the board game of the same name follows a fleet of ships that battle a series of unfamiliar foes, where Rihanna stars as Cora Raikes, a weapons specialist aboard one of the ships. Director Peter Berg stated in an interview with GQ that he came up with the idea to cast Rihanna after he realized she could act when she performed a skit on Saturday Night Live. Rihanna later went on to state that she accepted the role because she wanted to “do something badass.”

This Is the End

The 2013 end of the world comedy directed by Seth Rogen features a hilarious appearance from Rihanna, who is attending a party at James Franco’s house where she and numerous other celebrities are faced with the doom that will be brought on from the impending apocalypse. Though brief, Rihanna’s cameo showcases her comedic chops and versatility as an actress.


Starring in a movie-within-a-movie, Rihanna plays the villain of “MoonQuake Lake,” the flick that Jamie Foxx and Quvenzhané Wallis go to see together in the musical adaptation. The fake film also co-stars Mila Kunis and Ashton Kutcher.


This 2015 film from DreamWorks finds Rihanna cast in the lead role as Gratuity “Tip” Tucci, a teenage girl who befriends an alien on the run from his own people. During a round of press interviews for the film, Rihanna and her costars Jim Parsons and Steve Martin were asked about the possibility of life on other planets — to which Rihanna suggests keeping an open mind.

Bates Motel

On the hit A&E series, Rihanna starred as Marion Crane, the troubled secretary who played an iconic role in the 1960 horror classic Psycho, which the series is based off of. Taking over the character from Janet Leigh, Rihanna brought a modern and more relatable version to the screen for viewers to identify with. Viewers who were hoping for a remake of the infamous murder scene were out of luck, however, as Rihanna’s version of Crane survived and her lover, Sam Loomis, meet his untimely demise instead.

Valerian and the City of a Thousand Planets

Meet Bubble, the shape-shifting burlesque dancer portrayed by Rihanna in this fantasy film about two special operatives who must race to identify the evil that threatens the future of their home and the universe. Director Luc Besson contacted RiRi’s manager to offer her the small but crucial role, to which she accepted, and shot around her jam-packed touring and promotions schedule.

Ocean’s Eight

Set to be released Summer 2018, Ocean’s Eight will find Sandra Bullock’s character, Debbie Ocean, attempting to pull off a heist at New York City’s star-studded Met Gala, following in the footsteps of her infamous family. Rihanna will star as Nine Ball, a computer genius and hacker who aids Debbie in her quest, and will star along other such acting stars as Cate Blanchett, Mindy Kaling and Sarah Paulson.

Source: Billboard

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Miguel previews “Kiss It Better”




We all love “Kiss It Better” from Rihanna’s latest album ANTI. However it looks like not only Rihanna Navy got obsessed with the tune. R&B artist Miguel just teased on his Instagram account a preview of his “Kiss It Better” remix! Listen to it below!

Miguel already covered the song during one of his shows. Check a fan video here.

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Meet the Director Behind the Futuristic Vibes of Rihanna’s Brit Awards Performance




Via Vogue: When Rihanna performed earlier this week at the Brit Awards, she abandoned the Caribbean settings from the just-released dual videos for her number one hit “Work”, and instead emerged onstage in her own alternate universe. Using her all-white ensemble of a crop top and fringed harem pants as a projection screen, splashes of fluorescent patterns fell across her body. As she sang “Consideration” with SZA and “Work” with Drake, she practically morphed into an avatar. For almost everyone watching, it was an unexpected and, well, electrifying interpretation of the island jam, but for Philippa Price, the director and multimedia artist behind the digitized settings, it’s hardly New Wave.

Price, who uses technology and sci-fi references in her hyper-surreal video work for the likes of Lion Babe and Brooke Candy, tells Vogue how the unconscious ’80s vibe of “Work” took her straight back to the future, and why she believes in the power of performance over video.

How did this collaboration come about?
Her team had seen some of my work and originally approached me about doing a video for her. That turned into creating this performance, which I’m really happy about. I much prefer creating performances. Videos now are so accessible and, in a way, disposable. With a performance you are creating an experience, a special moment in time.

What were some of the influences behind the set design?
Sci-fi and technology have always been and always will be major influences of mine. I’m a science nerd at heart and that always finds its way into my work. Salvador Dalí is also a major influence, too. His surreal and vast landscapes were something I looked to when creating the world of this set.

What technology did you use to produce this alternate universe for Rihanna?
I can’t give away all my secrets, but it did involve a shit-ton of projectors!

For the song “Work,” it’s so natural to place the song within a context of a dancehall, but you’ve uprooted it and placed it within a whole other sphere. How did you start to think about “Work” in more futuristic terms?
I love contradiction. Placing things together that you would never imagine working is what creates the most interesting outcomes for me. Yes, putting “Work” in the context of dancehall would be natural, but I never want to create anything that is expected. Actually, when I first heard the “Work” track, it took me more to the ’80s than Jamaica. I think the repetitive “work, work, work” made me think of ’80s corporate style—plus the beginning of the track has a sort of Talking Heads sound to me. I wanted to combine that vibe with a dancehall influence but not use any of the typical visual language you would expect. Dancehall and Jamaica hold a very special place in my heart; I have family there and spend a lot of time there. So I thought about stripping the vibe of dancehall down to the most basic elements: dreamy bright colors, ethereal lighting, bold graphic shapes. Adding in my sci-fi touch, that I can’t avoid, and you get the future dancehall land I created. The Land of Dutty Wine, 2084!

Were there certain details about her costume you had to keep in mind when designing the set?
Mel Ottenberg styled and designed the costumes for the performance and he did an incredible job. We decided that keeping her in white would be best for the projections. The pants he chose for the piece were so perfect: the fringe on them created really interesting effects when they picked up the projection. Putting the dancers in black also looked incredible because they became silhouettes within the set.

What’s it like working with Rihanna?
She is amazing to work with. We vibed right off the bat, and I think she really trusted my ideas. She loved everything I showed her from day one, and I was actually surprised by how much she trusted me!

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