Rihanna X Stance fall collection coming next week
Rihanna is stepping into the socks business with Stance. Her fall collection is coming on September 9, so stay tuned.
Named contributing creative director as part of a three-year deal, the pop singer is designing socks and leading campaigns for the San Clemente, Calif.-based company. She’s also becoming one of Stance’s brand ambassadors, joining celebrities like artist Langley Fox Hemingway and former NBA All-Star Allen Iverson as the so-called “Punks and Poets.”
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna, whose relationship with the brand dates back to 2012, when the company custom-made socks for her cover photo shoot with Complex magazine.
“She creatively pushes the boundaries in everything she does,” said Candy Harris, senior vice president of Stance’s women’s division. “It’s nice to work with out-of-the box ideas for our brand.”
Stance plans to make a strong digital ad play for Rihanna’s fall collection, which will retail from $18 to $28. Rihanna served as creative director of the fall campaign. The company usually sells its wares at retailers such as Colette, American Rag Cie, Nordstrom and Shopbop.com, but it has yet to finalize the list of retailers that will carry Rihanna’s 18 styles for fall. Her holiday collection is due in November.
“There are very few women in fashion whose personal style can go from street to couture in a blink,” Harris said. “She does it with such credibility and authenticity. It makes her an original.”