Fendi announces collaboration with Rihanna



Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project that will mark the official inauguration of the brand’s newest flagship on Madison Avenue in New York.

Fendi has asked the five women to personalize their own 3Baguette handbag — a style launched at the end of last year that reinterprets the Fendi accessory with a more structured shape and the FF logo becoming a lock rather than simply a decorative element. Parker, Rihanna and Feinstein have also designed micro-baguette models. The bags will be unveiled at a cocktail party at the new store on Feb. 13 hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari.

The bags will be on display at the New York unit from Feb. 13 to March 13 and available for purchase at the same time through a dedicated online auction site, launch3baguetteauction.fendi.com, which Fendi is launching at the end of this month.

Proceeds will be channeled to charitable organizations selected by each woman. Rihanna proceeds will benefit The Clara Lionel Foundation, which she founded in 2012 in honor of her grandparents, and which works to improve the quality of life for communities globally in the areas of health, education, arts and culture.

Parker’s designs will benefit The Brain Trauma Foundation, while Dunn’s are aimed at The Sickle Cell Disease Association of America. The Man Repeller’s Medine will support the Ovarian Cancer Research Fund and Feinstein has chosen to help the Naomi Berrie Diabetes Center at Columbia Presbyterian Hospital.

“The Fendi customer is active in different fields and engaged socially,” Beccari told WWD, explaining the diversity of the five artists. “There is not only one kind of woman and they are each excellent in their own field,” he noted, underscoring the personal relationships forged with Venturini Fendi. “It’s a celebration of femininity. After all, think of the five [Fendi] sisters. Karl and I are like brothers surrounded by all these women.” The executive highlighted how personal the project was. “They had free rein, choosing their favorite colors, favoring their own personal tastes. It also shows that nothing is impossible with the incredible artisans at Fendi,” claimed Beccari. As an example, he cited Feinstein’s “work of art, similar to the Pompeii mosaics,” referring to the artist’s design, featuring different genres of fish. Asked to explain the ongoing success of the Baguette, he said it “is a fantastic creative outlet in its essence and is easy to adapt to different styles. It’s perfectly in line with the more personal taste that is emerging today. The uniqueness, the differentiation, the variations and the customization perfectly symbolize the current trend.” The new Peter Marino-designed flagship opened at the end of November. Speaking of the opening event, Beccari said “it had been a while” since the last big event in New York. “It’s a market that is greatly picking up for luxury. We are very happy with its performance and this is our homage to the relevance of this market now and in the future.”

Fendi last year launched a similar charity project to mark the opening of its London flagship collaborating with the likes of Tracey Emin, Gwyneth Paltrow, Zaha Hadid and Jerry Hall, who customized the brand’s women’s Peekaboo handbag, raising funds for the London and Bristol-based Kids Co.

22 Responses

  1. Bernard Walker says:

    sexy Rihanna and no man’s purse needed .

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  2. Faithz says:

    That is so Epic!!!!

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  3. Faithz says:

    Such a good gesture.

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  4. Faithz says:

    Rihanna Take your time, and when you bring it, bring it. Leave no stones unturned, let your light so shine, as you have done time and time again!!

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  5. ALISON says:

    Good news Riri and Fendi in business together . Even better that the money raised will go to benefit several charities.

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    • SOSMANDOWN says:

      How you been? I can’t wait for the Spring time. So I hear Sam Smith is going to be on her next Album. Speak to you soon. Take Care.

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      • ALISON says:

        Ok, thanks. I hope you are doing well. I asked her on twitter awhile back if Sam was going to be on R8 but got no reply. I think he might. Riri did attend Sam’s concert in LA when he was here so maybe.

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        • SOSMANDOWN says:

          My source told me Rih was waiting for Sam to finish his part of a collaboration for R8.

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          • Jayne says:

            I hope this is not just another excuse for a delay in buying some more time! She never says anything, everything is usually through the grapevine type of thing. I like speaking what’s on the mind, it helps me to get past the long wait for R8.

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            • SOSMANDOWN says:

              Would be great if she released it on her birthday. Have you seen the Fox t.v. show Empire? There’s a girl in the second episode that rihminds me of Rihanna.

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          • ALISON says:

            Sam is on tour. His tour ends 3 days before the Grammy’s. Hopefully then he can finish his part. I can’t wait to hear their collaboration. Thanks for the info. You got a good source.

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    • Faithz says:

      Yes that is great News!!

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  6. Faithz says:

    Rihanna has a gift for fashion. She knows exactly what works for her and pulls it off . This is another milestone for her.

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  7. Jayne says:

    Where is the music, it’s all about that bass! Forget Sam and work with Adam Lambert, you don’t know what you’re missing. Adam is unmatched in his vocal ability and sexiness! Oops Adam is not available, he’s busy touring with Queen and working on his next album. #RockGod.

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    • ALISON says:

      I like Adam too. I loved his Mad World song. It would be great if she and Adam did a song together. I supported Adam big time when he did American Idol. I too think he is a big talent.

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  8. SOSMANDOWN says:

    R.I.P. A$APYams Only 26 years old.

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  9. ALISON says:

    News Riri will be headlining the Direct Tv bash in Az on Jan 31st,2015. Riri and her dancers are in rehearsals to get ready for the gig. Good luck Riri in Az. Have a killer show.

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    • Jayne says:

      Thanks Alison for the news! Something for us to look forward to seeing, at least there will be some kind of performance and we will get to see her in action. It is long overdue. Talk about being thirsty!

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  10. Jayne says:

    Anything new to report? This post is 5 days old now!

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  11. Jayne says:

    So Home is coming on 03.27.15, is R8 coming before that date or after? Anyways, something is coming soon and that is most important. Can’t wait!

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