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Rihanna To Partner With PUMA

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Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015.  Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.  Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.

Hello #PUMA

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Awards

Rihanna wins NAACP Image Award

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Rihanna Loyalty

Rihanna and Kendrick Lamar won the NAACP Image Award for “Outstanding Duo, Group or Collaboration” for LOYALTY.

Congratulations to both of them!

This is the first time Rihanna wins a NAACP Image Award, an annual awards ceremony presented by the American National Association for the Advancement of Colored People to honor outstanding people of color in film, television, music, and literature.

Watch LOYALTY. again:

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Celebrities

Demi Lovato plays “Who’d You Rather?” on Ellen and proves her love for Rihanna

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During an appearance on The Ellen DeGeneres Show on Monday, Demi Lovato engaged in a spirited game of “Who’d You Rather” which revealed that her #1 celebrity crush is Rihanna, followed closely by Kristen Stewart and Niall Horan.

In “Who’d You Rather,” Ellen shows photos of two celebrities and asked the guest who they’d “rather.”  The celeb the guest picks then goes on to be matched up with the next celeb, and so on. Watch:

Image via RIHANNA.com.br

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Awards

Rihanna nominated in 5 categories at the 2018 iHeartRadio Music Awards

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The 2018 iHeartRadio Music Awards are set to take place on Sunday, March 11th at the historic Forum in Los Angeles. For the fifth straight year, the ceremony will celebrate the biggest songs and artists heard throughout the last year across radio stations nationwide and the iHeartRadio app … and the nominees are in!

Receiving multiple nominations this year are Rihanna, Taylor Swift, Ed Sheeran, Bruno Mars, Luis Fonsi, Daddy Yankee, Justin Bieber, DJ Khaled and The Chainsmokers.

Rihanna nominated in 5 categories at the 2018 iHeartRadio Music Awards

  • Female Artist of the Year
  • R&B Artist of the Year
  • Song of the Year (Wild Thoughts)
  • Best Collaboration (Wild Thoughts)
  • Hip-Hop Song of the Year (Wild Thoughts)

The 2018 iHeartRadio Music Awards will be simulcast live on TBS, TNT and truTV at 8pm ET/5pm PT on March 11th, as well as on iHeartMedia radio stations across the country and on the iHeartRadio app. The show will feature live performances from today’s superstar performers, once-in-a-lifetime artist collaborations, celebrity guest appearances, and more.

Watch Rihanna at the 2014 show:

Rihanna also performed “Bitch Better Have My Money” at the 2015 show:

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