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Rihanna To Partner With PUMA

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Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015.  Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections.  Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with.”

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports. We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.

Hello #PUMA

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Events

Rihanna attends the Ocean’s 8 New York Premiere

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Rihanna stars in Ocean's 8 as Nine Ball

This Tuesday (June 5), Rihanna and the whole Ocean’s 8 cast attended the New York premiere at the Alice Tully Hall. Check out photos and videos from Rihanna’s arrival and inside below. For more, follow @rihannadaily on Instagram and Twitter.

After the premiere, Rihanna and the cast headed to the Metropolitan Museum of Art for the after party.

Ocean’s 8 hits theaters June 8th and Rihanna stars as Nine Ball.

The Hacker: @badgalriri. #Oceans8

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The 8 have arrived at the #Oceans8 NY Premiere!

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Photo credit: @Oceans8movie Instagram

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“Work” becomes Rihanna’s 4th music video to reach 1 billion views on YouTube

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Rihanna’s “Work”, which spent 9 weeks at No. 1 on the #Billboard Hot 100, has crossed 1 BILLION views on YouTube!

“Work” is Rihanna’s 4th music video to reach 1 billion views on YouTube, following “Diamonds“, “Love The Way You Lie” and “This Is What You Came For“.

Celebrate by watching again now:

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Beauty

Fenty Beauty complete #BEACHPLEASE collection out now

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The complete Fenty Beauty #BEACHPLEASE collection is out now! Shop the new #KILLAWATTFOILS, Lip Luminizers and Eye Shimmers at FentyBeauty.com, Sephora, Harvey Nichols and Sephora in JC Penney.

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