Watch Rihanna’s “What Now” music video



Rihanna’s long-awaited music video for her new single, “What Now”, just came out! Watch above.

“It’s gonna be kinda eery, very creepy, because ‘What Now’ is one of those songs that you can get really boring with the visual,” said RiRi. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

The video was filmed in September in Thailand and directed by The Uprising Creative. Click here to watch a behind the scenes video.

“What Now” is the 5th single off “Unapologetic”, following “Diamonds”, “Stay”, “Pour It Up” and “Right Now”.

Purchase “What Now” on iTunes

WN4

8 Responses

  1. Faithz says:

    Cool and different,but goes right with the song, and
    I love her singing this song.

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  2. Inez Jackson says:

    Yes….Loved the video

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  3. ALISON says:

    I’m glad the video is out. I hope she sings What Now at the Ama’s the song needs her to promote the heck out of it. Robyn go out and promote this song. It is a good song even a top 5 hit maybe.

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  4. SOSMANDOWN says:

    Rihanna The Empress Of Pop!

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  5. Rafael Centenera says:

    5-O <3 \(O) //

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  6. Faithz says:

    Navy less take it to the top,we can do this.

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  7. Faithz says:

    We can make it if we try!

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  8. Faithz says:

    Remember we all know that a Winner never quit, and a Quitter never win.

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