Preview: RiRi Hearts MAC Fall Collection
MAC is ready to release the RiRi Hearts MAC fall collection, which will be available online and in stores on October 3rd in the United States and also in October internationally. Visit hausofrihanna.com for more details and photos!
This is the third of four planned collections in the collaboration between Rihanna and MAC. Their collaboration kicked off in May with Rihanna’s signature lipstick, “RiRi Woo,” which sold out in just three hours. A summer collection followed in June.
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC,” Rihanna told Women’s Wear Daily of the collaboration. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.” She added that designing makeup was no different from making songs or designing clothing (as in her collaboration with River Island.) “Being creative is something that I love, so I can put that into different outlets,” Rihanna said. “Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
MAC asserts that the collaboration is a true partnership and that Rihanna was involved in developing the collection.
“This is a true, organic collaboration based on mutual admiration and respect,” said John Demsey, group president of Estée Lauder Cos. Inc., MAC’s parent company. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”