Rihanna took a group of 200 journalists with her on the promotional tour to mark the release of her seventh studio album, “Unapologetic”. In her only UK interview, she told Radio 1 Breakfast Show DJ Nick Grimshaw that it had been “fun but exhausting”.
“It was different having to do your job but also have 200 guests come along with you. They all want you to host a party every time you get on the plane after a show but you really only have that time to sleep until you get to the next country. Sometimes it was a two-hour ride to the next country and that was all the sleep you would get. I knew I had seven countries and seven shows and I had to save my voice. I didn’t go crazy. I didn’t party too hard. I did have fun though. I tried to get everybody involved but sometimes you just wish you could give more.”
Rihanna visited Mexico City, Toronto, Stockholm and Paris as well as Berlin on the 777 tour before finishing in New York. At her London gig, Rihanna was cheered on by more than 1,500 specially invited fans at the The Forum in Kentish Town. She admits she still gets nervous every time she performs.
“I always get nervous. [It's] any audience but the smaller the audience, the scarier. If you start thinking about all the people watching at home watching on TV, it’s overwhelming.”