Get your first look at the fiery set of Rihanna’s new music video, “Diamonds”, premiering on MTV and VEVO Thursday at 6:55 p.m. ET/PT.
UPDATE: Via MTV: On Thursday, November 8 at 6:50 p.m. ET, we’ll host the exclusive world premiere of the hotly anticipated vid on-air and online. And that’s not all: Rih Rih herself will deliver a special introduction. The 24-hour exclusive of “Diamonds,” premiering on MTV and MTV.com, will extend to all of MTV’s channels at 7 p.m. ET, when mtvU, MTV Hits and MTV Jams premiere the music video and put it into regular rotation. Fans around the world will also be able to stream the video online at Rihanna.MTV.com.