River Island is delighted to announce an exciting and exclusive collaboration with Rihanna; she will be designing her first clothing collection for River Island. The capsule collection will launch in Spring 2013. Rihanna said:
“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
River Island is a brand with Great British heritage. Founded and based in London, the business was created and is managed by the Lewis family. With design at the heart of the business River Island continues to grow globally as it enters its 64th year. River Island has over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium, Middle East and Far East and offers worldwide shipping through its website.
“We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,”River Island chief executive Ben Lewis added. “Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”
The brand is positioned as a fast-moving fashion business offering great value and distinctive women’s, men’s and kid’s clothing, footwear and accessories.